The Improvado.io Facebook Ads integration will Extract, Transform, and Load Facebook Ads data to your visualization platform

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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI
Provided API

About Facebook Ads

Facebook Ads is one of the most efficient ways to advertise online.  Through precise targeting, users are able to drive online sales, promote products and enhance brand awareness. By connecting Facebook Ads into Improvado marketers are now able to monitor campaign performance in order to gain valuable insight at the deepest level.

  • Go beyond Facebook Ads dashboards and ask any question you want about your advertising data.
  • Calculate your total spend across all of your campaigns.
  • Analyze how each of your campaigns perform based on any parameter.
  • Combine data from your website, mobile app, or servers, with your Facebook Ads data to analyze multi-step conversion paths.

Available Dimensions

Campaign
Campaign
Metrics
  • Clicks
  • Clicks (all)
  • Inline Link Click
  • Link Clicks
  • Link Clicks (click)
  • Link Clicks (view)
  • Outbound Clicks
  • Unique Link Clicks
  • Unique Link Clicks (click)
  • Unique Link Clicks (view)
  • Website Clicks
  • Comments
  • Comments (click)
  • Engagements
  • Completed Checkouts
  • FB actions offsite conversion fb_pixel_add_to_cart (click)
  • FB actions offsite conversion fb_pixel_add_to_cart (view)
  • FB App Events fb_mobile_achievement_unlocked
  • FB App Events fb_mobile_achievement_unlocked (click)
  • FB App Events fb_mobile_achievement_unlocked (view)
  • FB App Events fb_mobile_level_achieved
  • FB App Events fb_mobile_level_achieved (click)
  • FB App Events fb_mobile_level_achieved (view)
  • FB conversion add_to_cart
  • FB conversion checkout
  • FB conversion fb_pixel_add_payment_info
  • FB conversion fb_pixel_add_payment_info (click)
  • FB conversion fb_pixel_add_payment_info (view)
  • FB conversion fb_pixel_add_to_cart
  • FB conversion fb_pixel_add_to_wishlist
  • FB conversion fb_pixel_complete_registration
  • FB conversion fb_pixel_complete_registration (click)
  • FB conversion fb_pixel_complete_registration (view)
  • FB conversion fb_pixel_custom
  • FB conversion fb_pixel_custom (click)
  • FB conversion fb_pixel_initiate_checkout
  • FB conversion fb_pixel_initiate_checkout (click)
  • FB conversion fb_pixel_lead
  • FB conversion fb_pixel_lead (click)
  • FB conversion fb_pixel_lead (view)
  • FB conversion fb_pixel_purchase
  • FB conversion fb_pixel_purchase (click)
  • FB conversion fb_pixel_purchase (view)
  • FB conversion fb_pixel_search
  • FB conversion fb_pixel_view_content
  • FB conversion key_page_view
  • FB conversion lead
  • FB conversion other
  • FB conversion registration
  • FB lead gen (form)
  • FB manual start 14-day trial 
  • FB mobile activate app
  • FB mobile activate app (click)
  • FB mobile activate app (view)
  • FB Mobile app adds to cart
  • FB mobile app install
  • FB mobile app install (click)
  • FB mobile app install (view)
  • FB mobile app ratings
  • FB mobile app ratings (click)
  • FB mobile app ratings (view)
  • FB mobile complete registration
  • FB mobile complete registration (click)
  • FB mobile purchase
  • FB mobile purchase (click)
  • FB mobile purchase value
  • FB mobile purchase (view)
  • FB mobile tutorial completion
  • FB Offsite Conversion
  • FB Offsite Conversion (click)
  • FB Offsite Conversion (view)
  • FB unique mobile purchase
  • FB unique mobile purchase (click)
  • FB unique mobile purchase (view)
  • FB Unique Offsite Conversion
  • FB Unique Offsite Conversion Checkout
  • FB Unique Offsite Conversion (click)
  • FB Unique Offsite Conversion Lead
  • FB Unique Offsite Conversion (view)
  • Post Reactions
  • FB Follows
  • FB Follows (click)
  • FB Impressions
  • FB mobile app content views
  • FB Unique Impressions
  • FB Likes
  • FB Likes (click)
  • FB Likes (view)
  • FB Page Likes
  • FB Post Reactions
  • FB Reach
  • AW_RepeatPurchase conversion value
  • FB conversion value add_to_cart
  • FB conversion value add_to_cart (click)
  • FB conversion value add_to_cart (view)
  • FB conversion value checkout
  • FB conversion value checkout (click)
  • FB conversion value checkout (view)
  • FB conversion value fb_pixel_add_payment_info
  • FB conversion value fb_pixel_add_payment_info (click)
  • FB conversion value fb_pixel_add_payment_info (view)
  • FB conversion value fb_pixel_add_to_cart
  • FB conversion value fb_pixel_add_to_cart (click)
  • FB conversion value fb_pixel_add_to_cart (view)
  • FB conversion value fb_pixel_add_to_wishlist
  • FB conversion value fb_pixel_add_to_wishlist (click)
  • FB conversion value fb_pixel_add_to_wishlist (view)
  • FB conversion value fb_pixel_complete_registration
  • FB conversion value fb_pixel_complete_registration (click)
  • FB conversion value fb_pixel_complete_registration (view)
  • FB conversion value fb_pixel_custom
  • FB conversion value fb_pixel_custom (click)
  • FB conversion value fb_pixel_custom (view)
  • FB conversion value fb_pixel_initiate_checkout
  • FB conversion value fb_pixel_initiate_checkout (click)
  • FB conversion value fb_pixel_initiate_checkout (view)
  • FB conversion value fb_pixel_lead
  • FB conversion value fb_pixel_lead (click)
  • FB conversion value fb_pixel_lead (view)
  • FB conversion value fb_pixel_purchase
  • FB conversion value fb_pixel_purchase (click)
  • FB conversion value fb_pixel_purchase (view)
  • FB conversion value fb_pixel_search
  • FB conversion value fb_pixel_search (click)
  • FB conversion value fb_pixel_search (view)
  • FB conversion value fb_pixel_view_content
  • FB conversion value fb_pixel_view_content (click)
  • FB conversion value fb_pixel_view_content (view)
  • FB conversion value key_page_view
  • FB conversion value key_page_view (click)
  • FB conversion value key_page_view (view)
  • FB conversion value lead
  • FB conversion value lead (click)
  • FB conversion value lead (view)
  • FB conversion value other
  • FB conversion value other (click)
  • FB conversion value other (view)
  • FB conversion value registration
  • FB conversion value registration (click)
  • FB conversion value registration (view)
  • FB mobile add_payment_info
  • FB mobile add_payment_info (click)
  • FB mobile add_payment_info (view)
  • FB mobile app fb_mobile_achievement_unlocked
  • FB mobile app fb_mobile_achievement_unlocked(click)
  • FB mobile app fb_mobile_achievement_unlocked(view)
  • FB mobile purchase value (click)
  • FB mobile purchase value (view)
  • FB offsite conversion value
  • FB offsite conversion value(click)
  • FB offsite conversion value(view)
  • FB unique mobile add_payment_info
  • FB unique mobile add_payment_info (click)
  • FB unique mobile add_payment_info (view)
  • FB Shares
  • FB Shares (click)
  • FB Shares (view)
  • FB mobile app сredits spent
  • FB Spend
  • FB Unique Video Views
  • FB Unique Video Views (click)
  • FB Unique Video Views (view)
  • FB video_10_sec
  • FB video_15_sec
  • FB video_30_sec
  • FB video_p100_watched_actions
  • FB video_p25_watched_actions
  • FB video_p50_watched_actions
  • FB video_p75_watched_actions
  • FB Video Plays
  • FB Video Plays (click)
  • FB Video Plays (view)
  • FB Video Views
  • FB Video Views (click)
  • FB Video Views (view)
Ads
Ads
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Video views
  • Video plays
  • Relevance Score
  • Total Actions
  • Link Clicks
  • cost_per_10_sec_video_view
  • video_avg_percent_watched_actions
  • video_avg_time_watched_actions
  • video_30_sec_watched_actions
  • video_10_sec_watched_actions
  • video_p100_watched_actions
  • video_p95_watched_actions
  • video_p75_watched_actions
  • video_p50_watched_actions
  • video_p25_watched_actions
  • Frequency
  • Reach
  • Likes
  • Post Comments
  • Post Shares
  • Revenue Click Through(Post Click)
  • Revenue View Through(Post View)
  • Mobile Click Through(Post Click)
  • Mobile View Through(Post View)
  • inline_post_engagement
  • Post reactions
  • Complete registration
  • Outbound clicks
  • Website Adds of Payment info
  • Website adds to Cart
  • Website Adds to Wishlist
  • Website Checkouts Initiated
  • Website Leads
  • Website Searches
  • Website Content Views
  • Website Adds of Payment info Value
  • Website adds to Cart Value
  • Website Adds to Wishlist Value
  • Website Checkouts Initiated Value
  • Website Leads Value
  • Website Searches Value
  • Website Content Views Value
  • Complete registration Value
  • Purchase Value
  • Conv Value
  • All Clicks
  • Page Likes
  • Leads (form)
Adsets
Adsets
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Video views
  • Video plays
  • Relevance Score
  • Total Actions
  • Link Clicks
  • cost_per_10_sec_video_view
  • video_avg_percent_watched_actions
  • video_avg_time_watched_actions
  • video_30_sec_watched_actions
  • video_10_sec_watched_actions
  • video_p100_watched_actions
  • video_p95_watched_actions
  • video_p75_watched_actions
  • video_p50_watched_actions
  • video_p25_watched_actions
  • Frequency
  • Reach
  • Post Comments
  • Post Shares
  • inline_post_engagement
  • Post reactions
  • Website Leads
  • Conv Value
  • Page Likes
  • Leads (form)
Geo
Geo
Metrics
  • Cost
  • Imps
  • Clicks
Ads placements
Ads placements
Metrics
  • Cost
  • Imps
  • Clicks
  • Conv
  • Purchase
  • Video views
  • Video plays
  • Total Actions
  • Link Clicks
  • video_p100_watched_actions
  • video_p95_watched_actions
  • video_p75_watched_actions
  • video_p50_watched_actions
  • video_p25_watched_actions
  • Frequency
  • Reach
  • Likes
  • Post Comments
  • Post Shares
  • inline_post_engagement
  • Post reactions
  • Complete registration
  • Outbound clicks
  • Website Adds of Payment info
  • Website adds to Cart
  • Website Adds to Wishlist
  • Website Checkouts Initiated
  • Website Leads
  • Website Searches
  • Website Content Views
  • Website Adds of Payment info Value
  • Website adds to Cart Value
  • Website Adds to Wishlist Value
  • Website Checkouts Initiated Value
  • Website Leads Value
  • Website Searches Value
  • Website Content Views Value
  • Complete registration Value
  • Purchase Value
  • Conv Value
Adsets placements
Adsets placements
Metrics
  • Cost
  • Imps
  • Clicks
  • Conv
  • Purchase
  • Video views
  • Video plays
  • Total Actions
  • Link Clicks
  • video_p100_watched_actions
  • video_p95_watched_actions
  • video_p75_watched_actions
  • video_p50_watched_actions
  • video_p25_watched_actions
  • Frequency
  • Reach
  • Likes
  • Post Comments
  • Post Shares
  • inline_post_engagement
  • Post reactions
  • Complete registration
  • Outbound clicks
  • Website Adds of Payment info
  • Website adds to Cart
  • Website Adds to Wishlist
  • Website Checkouts Initiated
  • Website Leads
  • Website Searches
  • Website Content Views
  • Website Adds of Payment info Value
  • Website adds to Cart Value
  • Website Adds to Wishlist Value
  • Website Checkouts Initiated Value
  • Website Leads Value
  • Website Searches Value
  • Website Content Views Value
  • Complete registration Value
  • Purchase Value
  • Conv Value
Adsets dimensions
Adsets dimensions
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Video views
  • Video plays
  • Relevance Score
  • Total Actions
  • Link Clicks
  • cost_per_10_sec_video_view
  • video_avg_percent_watched_actions
  • video_avg_time_watched_actions
  • video_30_sec_watched_actions
  • video_10_sec_watched_actions
  • video_p100_watched_actions
  • video_p95_watched_actions
  • video_p75_watched_actions
  • video_p50_watched_actions
  • video_p25_watched_actions
  • Frequency
  • Reach
  • Post Comments
  • Post Shares
  • inline_post_engagement
  • Post reactions
  • Website Leads
  • Conv Value
  • Page Likes
  • Leads (form)
  • Buying Type
  • Objective
  • StartTime
  • StopTime
  • Daily Budget
  • LifeTime Budget
  • SpendCap
Ad preview
Ad preview
Metrics
  • Ad Preview URL
Device
Device
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Conv Value
Campaign by Device
Campaign by Device
Metrics
  • Cost
  • Imps
  • Revenue
  • Conv
  • Purchase
  • Reach
  • Conv Value
  • Link Clicks
Country
Country
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Conv Value
Age and Gender
Age and Gender
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Conv Value
Age
Age
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Conv Value
Gender
Gender
Metrics
  • Cost
  • Imps
  • Revenue
  • Clicks
  • Conv
  • Purchase
  • Conv Value

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

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That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

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