How to Connect Facebook Ads to Google Sheets

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that enables large enterprises to reach their target audience, increase brand awareness, and drive sales through highly targeted ads. With its vast user base and advanced targeting options, Facebook Ads allows businesses to deliver relevant content to specific demographics, interests, and behaviors. This helps companies generate high-quality leads, increase conversion rates, and maximize return on investment (ROI).

What is Google Sheets?

Google Sheets is a popular, cloud-based spreadsheet application that allows enterprises to store, organize, and analyze data. With its real-time collaboration capabilities and seamless integration with other Google Workspace tools, Google Sheets enables teams to work efficiently, streamline workflows, and make informed decisions based on data-driven insights. Additionally, its built-in data analysis tools, such as pivot tables and charts, help businesses visualize data patterns and trends, making it an invaluable tool for decision-makers.

How to connect Facebook Ads to Google Sheets?

Linking Facebook Ads with Google Sheets simplifies your data management and removes the need for manual updates. Follow these steps for a smooth connection:

  • Establish API credentials and grant necessary access rights
  • Define how data should be organized and converted
  • Automate regular syncing of information
  • Track data accuracy and evaluate key performance indicators
  • Build tailored dashboards and detailed reports

By connecting these tools, you gain instant access to analytics, cut down on repetitive tasks, and achieve a consolidated view of your marketing data.

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How does Improvado connect Facebook Ads to Google Sheets?

Improvado takes the headache out of moving Facebook Ads data into Google Sheets by offering a fully no-code setup that hides every technical detail. Here’s what you get:

  • Ready-to-use connectors that automatically align your metrics
  • Continuous, live syncing with proactive monitoring
  • Onboard tools for transforming data and verifying its accuracy
  • Robust, enterprise-level security measures and compliance
  • Round-the-clock support and upkeep

With Improvado, you skip custom coding, shrink integration timelines from weeks down to days, and enjoy a steady, dependable data pipeline.

What are the benefits of connecting Facebook Ads and Google Sheets?

Connecting Facebook Ads directly to Google Sheets offers tremendous advantages in both productivity and accuracy. Key improvements include:

  • Cutting the time spent on social media reporting by up to 75%
  • Analyzing campaign results at a pace five times quicker
  • Accelerating social data queries by 1.5 to 5 times

Within just three months, companies experience concrete outcomes, such as nearly eradicating data inconsistencies (up to 99%) and significantly speeding up data retrieval for social metrics.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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