Connect Facebook Ads to Google Sheets with Zero API Maintenance

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that enables large enterprises to reach their target audience, increase brand awareness, and drive sales through highly targeted ads. With its vast user base and advanced targeting options, Facebook Ads allows businesses to deliver relevant content to specific demographics, interests, and behaviors. This helps companies generate high-quality leads, increase conversion rates, and maximize return on investment (ROI).

What is Google Sheets?

Google Sheets is a popular, cloud-based spreadsheet application that allows enterprises to store, organize, and analyze data. With its real-time collaboration capabilities and seamless integration with other Google Workspace tools, Google Sheets enables teams to work efficiently, streamline workflows, and make informed decisions based on data-driven insights. Additionally, its built-in data analysis tools, such as pivot tables and charts, help businesses visualize data patterns and trends, making it an invaluable tool for decision-makers.

Connecting Facebook Ads to Google Sheets

There are several ways to connect Facebook Ads to Google Sheets:

  • Manually export data from Facebook Ads Manager and import it into Google Sheets. This may be time-consuming and prone to errors, especially when dealing with large data sets.
  • Use a third-party tool, such as Zapier or Integromat, to automate the process of transferring data between the two platforms. This can save time, but may have limitations in terms of data granularity and customization options.
  • Utilize Google Apps Script to create a custom solution that pulls data from the Facebook Ads API and pushes it into Google Sheets. This requires programming knowledge and can be complex to set up and maintain.
  • Employ a specialized data connector for Google Sheets like Improvado, which simplifies the process of data extraction and load, ensuring a seamless and reliable connection between Facebook Ads and Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Facebook Ads to Google Sheets with Improvado

Improvado is the best solution for connecting Facebook Ads to Google Sheets because it offers a complete data pipeline, from extraction to visualization. Its advanced data transformation and normalization capabilities enable businesses to easily access and analyze the full range of metrics and dimensions available in Facebook Ads. Additionally, Improvado's powerful data connectors, which are specifically designed for marketing data, ensure a smooth and reliable integration between the two platforms.

With Improvado, enterprises can benefit from:

  • Scalability, as the platform can handle large volumes of data effortlessly.
  • Customization, allowing users to tailor their data analysis and visualization to their specific needs.
  • High-quality customer support, ensuring a seamless and efficient onboarding process and ongoing assistance.
  • Centralization of marketing and sales data, enabling businesses to gain a holistic view of their performance across multiple platforms.

Summary of connection Facebook Ads to Google Sheets

In summary, connecting Facebook Ads to Google Sheets is essential for large enterprises looking to gain valuable insights and make data-driven decisions. While there are various methods to connect the two platforms, Improvado offers the most comprehensive and reliable solution. Its scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for businesses seeking to centralize their marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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