Connect Facebook Ads to Metabase for Unbiased Marketing Insights

Streamline marketing decision-making with Improvado.

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that allows enterprise companies to create targeted ad campaigns, reaching their ideal audience on Facebook, Instagram, and other partner platforms. By utilizing Facebook Ads, businesses can drive brand awareness, generate leads, and increase conversions with advanced targeting options and extensive ad formats. It's an essential tool for enterprises looking to expand their digital marketing reach and achieve exceptional results.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool designed to help enterprise companies easily analyze and visualize their data. With its user-friendly interface and powerful data exploration features, Metabase enables users to create interactive dashboards, answer ad hoc questions, and generate insightful reports. By simplifying data access and analysis, Metabase empowers decision-makers to make informed decisions based on real-time data, driving operational efficiency and business growth.

Connecting Facebook Ads to Metabase

Connecting Facebook Ads to Metabase can be done in several ways:

  • Manual data export: Export data from Facebook Ads Manager as CSV files and then import them into Metabase for analysis. This method is time-consuming, requires manual effort, and can lead to data inconsistencies.
  • Using third-party connectors: Some tools and services can help you connect Facebook Ads to Metabase, automating the data extraction and loading process. However, these solutions may be limited in functionality, customization, and scalability.
  • Custom development: Develop a custom integration between Facebook Ads and Metabase using APIs. This option requires technical expertise and can be costly and time-consuming to maintain.
  • Improvado: Use Improvado's advanced marketing analytics platform to seamlessly connect Facebook Ads to Metabase. Improvado offers a complete data pipeline, covering data extraction and transformation to data visualization. With Improvado, you can centralize all your marketing data and enjoy a more scalable, customizable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Facebook Ads to Metabase with Improvado

Improvado is the best solution for connecting Facebook Ads to Metabase for several reasons:

First, Improvado simplifies the data extraction process by automatically extracting metrics and dimensions from your Facebook Ads account. This eliminates the need for manual data export, saving you time and ensuring data accuracy.

Second, Improvado's platform is built to handle large volumes of data, making it suitable for enterprise companies with extensive marketing data. Its robust data transformation capabilities ensure that your data is clean, consistent, and ready for analysis in Metabase.

Lastly, Improvado offers exceptional customer support and customization options, ensuring that the solution meets the unique needs of your organization. With Improvado, you can easily adapt your data pipeline to changing business requirements without the need for extensive technical expertise.

Summary of connection Facebook Ads to Metabase

In summary, connecting Facebook Ads to Metabase is simplified with Improvado's advanced marketing analytics platform. By choosing Improvado, your enterprise can enjoy a scalable, customizable solution tailored to your specific needs. With the ability to process large volumes of data and centralize marketing and sales data, you'll gain valuable insights to drive better decision-making. Experience the benefits of a streamlined data pipeline, high-quality customer support, and the ability to visualize Facebook Ads data in Metabase with ease. To learn more, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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