How to Connect Facebook Ads to Metabase

Integrate Facebook Ads data into Metabase dashboards

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that allows enterprise companies to create targeted ad campaigns, reaching their ideal audience on Facebook, Instagram, and other partner platforms. By utilizing Facebook Ads, businesses can drive brand awareness, generate leads, and increase conversions with advanced targeting options and extensive ad formats. It's an essential tool for enterprises looking to expand their digital marketing reach and achieve exceptional results.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool designed to help enterprise companies easily analyze and visualize their data. With its user-friendly interface and powerful data exploration features, Metabase enables users to create interactive dashboards, answer ad hoc questions, and generate insightful reports. By simplifying data access and analysis, Metabase empowers decision-makers to make informed decisions based on real-time data, driving operational efficiency and business growth.

How to connect Facebook Ads to Metabase?

Linking Facebook Ads with Metabase simplifies your data management and removes the need for manual handling. Follow these steps for a smooth connection:

  • Establish API credentials and grant necessary data permissions
  • Define rules for data mapping and transformations
  • Automate regular data syncing on a set timetable
  • Keep track of data accuracy and key performance indicators
  • Build tailored dashboards and generate insightful reports

By merging these tools, you gain instant analytics, minimize repetitive tasks, and achieve a cohesive view of your marketing data.

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How does Improvado connect Facebook Ads to Metabase?

Improvado takes the hassle out of linking Facebook Ads with Metabase by offering a no-code platform that manages every technical detail. Here’s what you’ll get with Improvado:

  • Ready-to-use connectors that automatically align your data
  • Continuous data updates and proactive health checks
  • Built-in tools for transforming datasets and validating accuracy
  • Robust, enterprise-level security and regulatory compliance
  • Around-the-clock support and upkeep

Bypass custom coding, slash integration timelines from weeks to days, and maintain a steady, dependable flow of information.

What are the benefits of connecting Facebook Ads and Metabase?

Connecting Facebook Ads with Metabase empowers organizations to achieve concrete business results and unlock valuable strategic benefits. Highlights include:

  • Over 85% boost in tracking ad impact across multiple platforms
  • 75% less time spent compiling social media reports
  • Campaign insights delivered five times quicker than before

Businesses often realize a return on investment in as little as two to three months, thanks to slashing IT support requests by 90% and doubling or even tripling their analytics efficiency.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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