Connect Google Search Console to Metabase for Unbiased Marketing Insights

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What is Google Search Console?

Google Search Console is a free web service provided by Google that helps enterprise companies monitor, maintain, and troubleshoot their website's presence in Google search results. By effectively utilizing Google Search Console, businesses can identify and fix website issues, submit sitemaps, and gather valuable information about search traffic and performance. This enables enterprises to make data-driven decisions for optimizing their website and improving search rankings.

What is Metabase?

Metabase is an open-source business intelligence tool that allows enterprise companies to easily visualize and analyze their data. With its user-friendly interface, Metabase enables users to create interactive dashboards, ask questions about their data, and share insights with their team. By using Metabase, enterprises benefit from simplified data exploration, enhanced collaboration, and better-informed decision-making.

Connecting Google Search Console to Metabase

To connect Google Search Console to Metabase, follow these steps:

  • Create a Google Cloud Platform project and enable the Google Search Console API.
  • Generate the necessary API credentials, such as an API key or OAuth 2.0 client ID.
  • Export your Google Search Console data to a compatible database, like PostgreSQL or MySQL.
  • Install and configure Metabase, ensuring it has access to the database containing your Google Search Console data.
  • Create custom SQL queries in Metabase to extract, transform, and load the data from Google Search Console into your desired format.
  • Visualize your Google Search Console data in Metabase by creating custom dashboards and charts.
  • Alternatively, consider using Improvado as a more efficient solution for connecting Google Search Console to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Console to Metabase with Improvado

Improvado is the best solution for connecting Google Search Console to Metabase, as it simplifies the entire process and offers numerous benefits. With Improvado, you can easily extract and load data from Google Search Console to Metabase without writing any code or SQL queries. The platform provides a wide range of metrics and dimensions that can be automatically extracted and transformed according to your requirements.

In addition to its ease of use, Improvado offers scalability, customization, and the ability to process large volumes of data. This ensures that your marketing and sales data remains centralized and easily accessible for analysis. Furthermore, Improvado provides high-quality customer support to assist you in successfully connecting Google Search Console to Metabase and addressing any challenges that may arise.

Summary of connection Google Search Console to Metabase

In summary, connecting Google Search Console to Metabase can be streamlined and enhanced using Improvado. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables enterprise companies to make better-informed decisions and optimize their online presence. To learn more about how Improvado can help you connect Google Search Console to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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