Connect Data from Google Analytics to Metabase

Google Analytics (GA) is a free web analytics service. The application is great as it provides statistics and several basic analytical tools for marketing and search engine optimization (SEO) purposes. Google Analytics allows website owners to thoroughly analyze their visitors, with the main objective of interpreting and optimizing their website’s performance. The data offered by Google Analytics is designed particularly for marketing and webmasters. This data helps them gauge the quality of traffic they receive and the effectiveness and efficiency of their marketing efforts. Google Analytics inserts several lines of code in your website’s code for this purpose. You do not have to install any hardware or software in order to install it as the application is cloud based. Some of the features of GA are data visualization tools, custom reports, and integration with many other Google products, like Public Data Explorer and AdWords.

Metabase is one of the simplest ways to get your data in front of anyone on your team. Metabase, an open-source BI tool, offers easy way to generate both charts and dashboards, see in-depth information about rows in your database and ask simple ad hoc queries without having to use SQL. Metabase installs in just a couple of minutes and can work with a variety of databases, such as MySQL, Amazon Redshift and PostgreSQL. Lightweight, incredibly fast, and free, for people who want to visualize and query, Metabase lets its users save queries and also add their favorite visualizations to a convenient dashboard. Metabase uses machine learning for analyzing the data it collects and recommends how you can design more effective marketing campaigns.

• We prepare data from all your data sources, ready to load into your data analytics tool, and structure it to create a clear set of spreadsheets, so you can focus on building value.
• We design spreadsheets to store data and set up values by data type, so there are no mistakes in the process of loading of your data. We take care of everything.
• We solve sophisticated issues. In this process, an ETL tool extracts the data from the source, but unexpected events may occur. For example, data from the Google Analytics Ads API may not always be “flat”—some of the objects may actually be lists. In cases like this, we’ll create additional tables to capture the unpredictable cardinality in each record. This is one of more than 100+ such problems we can automatically solve for you.

• Quickly and easily integrate your marketing data from Google Analytics, together with analytics data, with your favorite BI or database.
• We help connect accounts so your data can cross-pollinate. This is great for your data as it provides richer reporting and allows you to be a smarter marketer!
• Real-time data. Always.

• Combine data from multiple sources with Improvado's Metabase connector, then synchronize the formats and data types.
• Prepare your data for creating interactive dashboards and insightful real-time reports with our effortless drag-and-drop interface—no SQL knowledge required!

• Automatically keep your data up to by loading new data.
• We handle all tasks surrounding data renewal. You can decrease the time required for report generation by up to 90%.