Connect Google Analytics to Metabase to Eliminate Human Error

Empower your marketing analytics with automated data connections using Improvado.

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What is Google Analytics?

Google Analytics is a widely-used web analytics service that allows enterprise companies to track and analyze their website traffic. By collecting and analyzing data on user behavior, companies can optimize their online presence, improve marketing strategies, and increase conversions. Google Analytics provides businesses with valuable insights such as top-performing content, user demographics, and traffic sources, helping them make data-driven decisions for growth.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables enterprise companies to visualize and analyze their data through easy-to-use dashboards, charts, and graphs. With its user-friendly interface, Metabase allows even non-technical users to explore and understand their data. Companies can benefit from Metabase's powerful query capabilities, customizable visualizations, and extensive sharing options, making it an excellent choice for businesses looking to turn their data into actionable insights.

Connecting Google Analytics to Metabase

Connecting Google Analytics to Metabase can be achieved through various methods, such as:

  • Using the native Metabase Google Analytics connector, which provides a straightforward way to link the two platforms and import data from Google Analytics to Metabase.
  • Connecting Metabase to Google Analytics via a third-party tool or API, which may offer additional options for data syncing and customization.
  • Exporting Google Analytics data as CSV files and manually importing them into Metabase for visualization and analysis.
  • Utilizing an advanced marketing analytics platform like Improvado, which simplifies the process of extracting and loading data from Google Analytics to Metabase, ensuring a seamless and efficient integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to Metabase with Improvado

Choosing Improvado as the solution to connect Google Analytics to Metabase offers numerous advantages, such as scalability, customization, and high-quality customer support. With Improvado, companies can automatically extract a wide range of metrics and dimensions from Google Analytics, transforming and normalizing the data for seamless integration with Metabase. As a result, businesses can effortlessly visualize Google Analytics data in Metabase, enabling them to gain valuable insights and make data-driven decisions.

Improvado's platform is built to handle large volumes of data, ensuring that even the most extensive marketing data sets can be effectively centralized and analyzed. Additionally, the platform offers extensive customization options, allowing businesses to tailor their data synchronization and visualization processes to meet their unique needs. And with Improvado's top-notch customer support, companies can rest assured that any challenges encountered during the integration process will be quickly and effectively resolved.

Summary of connection Google Analytics to Metabase

In summary, connecting Google Analytics and Metabase is a powerful combination for enterprise companies looking to harness the full potential of their marketing data. By leveraging Improvado's advanced marketing analytics platform, businesses can seamlessly extract, transform, and visualize their Google Analytics data in Metabase, unlocking valuable insights and driving growth. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for businesses seeking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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