Connect Google Analytics 4 to Metabase with Zero API Maintenance

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's powerful web analytics platform designed to help enterprises analyze and understand user behavior across their digital properties. By leveraging machine learning and advanced data analysis, Google Analytics 4 enables businesses to uncover insights, optimize their marketing strategies, and improve their ROI. With its focus on actionable insights and real-time data, large enterprises can make informed decisions and drive significant growth.

What is Metabase?

Metabase is an open-source business intelligence and data visualization tool that enables enterprises to gain valuable insights from their data without the need for complex coding or SQL queries. With its intuitive interface and powerful visualization capabilities, Metabase empowers decision-makers to explore their data, create interactive dashboards, and share insights across the organization. By leveraging Metabase, large enterprises can make data-driven decisions, improve collaboration, and streamline their decision-making processes.

Connecting Google Analytics 4 to Metabase

Connecting Google Analytics 4 to Metabase can be achieved through several methods:

  • Using the native Google Analytics 4 data connector in Metabase for seamless integration and easy data syncing.
  • Exporting Google Analytics 4 data as CSV or JSON files and importing them into Metabase for further analysis and visualization.
  • Utilizing a third-party integration tool, such as Zapier or Integromat, to automate the data sync process and ensure up-to-date data is available in Metabase.
  • Developing a custom script or application to extract data from Google Analytics 4 and load it into Metabase, using the APIs provided by both platforms.
  • Choosing a comprehensive marketing analytics platform like Improvado, which simplifies the entire data pipeline, from data extraction to visualization, and ensures a seamless connection between Google Analytics 4 and Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Metabase with Improvado

Improvado is the ideal solution for connecting Google Analytics 4 to Metabase, as it offers numerous benefits over other methods:

  • Scalability: Improvado is designed to handle large volumes of data, ensuring that enterprises can easily scale their analytics efforts as their data needs grow.
  • Customization: Improvado allows businesses to tailor the data extraction process, giving them control over the metrics and dimensions that are pulled from Google Analytics 4 and sent to Metabase.
  • High-quality customer support: Improvado offers expert support to assist enterprises in setting up and maintaining their data connections, ensuring that any issues are quickly resolved.
  • Data centralization: With Improvado, businesses can not only connect Google Analytics 4 to Metabase but also centralize their marketing and sales data, enabling them to gain a comprehensive view of their performance across channels.

Summary of connection Google Analytics 4 to Metabase

In summary, connecting Google Analytics 4 to Metabase is a crucial step for enterprises looking to gain actionable insights from their web analytics data. While there are several methods to achieve this connection, using a platform like Improvado offers the most benefits in terms of scalability, customization, and customer support. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it the best choice for large enterprises. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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