Connect Google Analytics 4 to Power BI to Streamline Marketing Analytics

Streamline marketing decision-making with Improvado.

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What is Google Analytics 4?

Google Analytics 4 is a powerful web analytics solution that provides enterprise companies with valuable insights into user behavior and site performance. By collecting, analyzing, and visualizing user data, Google Analytics 4 helps businesses optimize their marketing strategies, improve user experience, and drive growth. With advanced features like cross-platform tracking, machine learning, and predictive analytics, Google Analytics 4 is a valuable asset for large enterprises looking to stay ahead in the digital landscape.

What is Power BI?

Power BI is a leading business intelligence and data visualization platform designed for enterprise companies. It enables businesses to create interactive and shareable dashboards, reports, and data visualizations using vast amounts of data from various sources. By offering advanced data analysis and collaboration tools, Power BI helps organizations make data-driven decisions, streamline operations, and gain a competitive edge in their respective markets.

Connecting Google Analytics 4 to Power BI

Connecting Google Analytics 4 to Power BI can be achieved in several ways:

  • Using Power BI's built-in connector for Google Analytics, which provides access to standard metrics and dimensions.
  • Creating a custom data connector for Power BI Google Analytics 4, which allows for more control over the data extraction and transformation process.
  • Utilizing third-party applications and services that offer pre-built connectors or can act as a data bridge between Google Analytics 4 and Power BI.
  • Exporting data from Google Analytics 4 and importing it into Power BI manually, which requires a knowledge of data manipulation and may not be scalable for large enterprises.
  • Choosing a comprehensive marketing analytics platform like Improvado, which offers a complete data pipeline solution and simplifies the process of connecting Google Analytics 4 to Power BI with advanced data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Analytics 4 to Power BI with Improvado

Improvado is the ideal solution for connecting Google Analytics 4 to Power BI. With its advanced data extraction, transformation, and normalization capabilities, Improvado simplifies the process of integrating and visualizing marketing data in Power BI. By automating the data pipeline, Improvado saves time and eliminates the need for manual data manipulation.

Moreover, Improvado offers extensive support for Google Analytics 4, providing access to a wide range of metrics and dimensions that can be automatically extracted from your data source. This ensures that you can create highly customized and insightful reports in Power BI, tailored to your business needs.

With Improvado, you can also centralize your marketing and sales data, making it easier to analyze and visualize the performance of all your marketing channels in Power BI. This enables you to make data-driven decisions and optimize your marketing strategies with confidence.

Summary of connection Google Analytics 4 to Power BI

In summary, connecting Google Analytics 4 and Power BI is made easy with Improvado. This comprehensive marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado enables enterprises to create insightful and actionable reports in Power BI, driving growth and success. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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