Connect Mailchimp to Power BI for Unbiased Marketing Insights

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What is Mailchimp?

Mailchimp is a marketing automation platform that enables enterprises to create and manage email campaigns, automated messages, and targeted advertisements. Large companies benefit from using Mailchimp as it helps them reach a wider audience, increase customer engagement, and gain valuable insights into their marketing efforts.

What is Power BI?

Power BI is a business intelligence and data visualization tool that allows enterprises to turn raw data into actionable insights. By using Power BI, companies can create interactive dashboards and reports, uncover hidden trends, and make informed decisions to drive business growth. Power BI's ease of use and extensive integration capabilities make it a powerful tool for enterprise organizations.

Connecting Mailchimp to Power BI

There are several methods to connect Mailchimp to Power BI, including:

  • Using Power BI's built-in Mailchimp connector, which allows you to import data directly from your Mailchimp account into Power BI. This method requires access to your Mailchimp API key and may have limitations in terms of data granularity.
  • Exporting Mailchimp data as a CSV file and then importing it into Power BI. This method can be time-consuming and may not provide real-time insights.
  • Utilizing a third-party connector, such as a data extraction tool, to automatically sync your Mailchimp data with Power BI. This method can provide more flexibility in terms of data granularity and update frequency.
  • Connecting Mailchimp to Power BI using Improvado, an advanced marketing analytics platform that offers a complete data pipeline solution, from data extraction to visualization. Improvado provides a more efficient and scalable way to connect Mailchimp and Power BI, compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Power BI with Improvado

Improvado is the best solution for connecting Mailchimp to Power BI due to its ability to handle large volumes of data, provide customization options, and offer high-quality customer support. With Improvado, you can easily extract data from Mailchimp and load it into Power BI, ensuring that your data is always up-to-date and ready for analysis. Additionally, Improvado's platform gives you access to a wide range of metrics and dimensions that can be automatically extracted from your Mailchimp account, providing a more comprehensive view of your marketing efforts.

Summary of connection Mailchimp to Power BI

In summary, connecting Mailchimp and Power BI can provide valuable insights into your marketing efforts and help drive business growth. By using Improvado, you can streamline the process of connecting these two platforms, ensuring that you have access to up-to-date, accurate data for analysis. Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it an ideal solution for enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Mailchimp to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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