How to Connect Microsoft Ads (ex. Bing Ads) to Power BI

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that enables large enterprises to reach their target audience through search, display, and native ads on the Microsoft Search Network. By leveraging Microsoft Ads, businesses can increase their online presence, drive traffic to their websites, and ultimately boost their revenue. With features like advanced targeting and performance tracking, Microsoft Ads offers enterprise companies an effective way to reach potential customers and make data-driven decisions.

Power BI is a comprehensive business intelligence and data visualization tool that helps enterprises analyze, visualize, and share insights from their data. With its interactive dashboards, advanced reporting capabilities, and seamless integration with other Microsoft products, Power BI enables companies to easily monitor key performance indicators, uncover hidden trends, and make informed decisions. By using Power BI, enterprise businesses can transform their data into actionable insights, empowering them to make data-driven decisions and drive growth.

Linking Microsoft Ads (formerly Bing Ads) with Power BI enhances your data management by automating workflows and removing the need for manual intervention. Follow these steps to ensure a smooth connection:

• Establish API credentials and grant necessary access rights
• Define how data fields correspond and set up transformation protocols
• Automate regular data imports through scheduled syncs
• Track data accuracy and monitor key performance indicators
• Design personalized visualizations and comprehensive reports

By combining these tools, you gain immediate analytics capabilities, minimize manual tasks, and achieve a consolidated view of your advertising data.

Improvado takes the headache out of connecting Microsoft Ads (formerly Bing Ads) to Power BI by offering a fully no-code platform that covers every technical hurdle. With Improvado, you’ll benefit from:

• Ready-to-use connectors that automatically align your data fields
• Continuous, real-time data updates and health monitoring
• Integrated tools for data cleansing, transformation, and validation
• Robust, enterprise-level security and regulatory compliance
• Around-the-clock technical support and upkeep

You won’t need any custom development work, and what once took weeks to integrate now wraps up in mere days—delivering a steady, trustworthy data pipeline every time.

Integrating Microsoft Ads (formerly Bing Ads) with Power BI opens the door to valuable analytics and enhanced business efficiency. Key benefits include:

• Insights delivered up to five times quicker thanks to consolidated data sources
• A drastic 90% cut in the time spent on data prep
• Analytical output boosted by two to three times
• Manual report generation reduced by 75%
• Accelerated insight discovery with unified datasets, up to fivefold faster

Organizations typically realize returns within two to three months, driven by a 90% drop in IT support requests and a two to three times surge in analytical efficiency.