Connect Microsoft Ads (ex. Bing Ads) to Power BI for Real-Time Data Flow

Create efficient marketing data journeys with Improvado.

Book a call

What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that enables large enterprises to reach their target audience through search, display, and native ads on the Microsoft Search Network. By leveraging Microsoft Ads, businesses can increase their online presence, drive traffic to their websites, and ultimately boost their revenue. With features like advanced targeting and performance tracking, Microsoft Ads offers enterprise companies an effective way to reach potential customers and make data-driven decisions.

What is Power BI?

Power BI is a comprehensive business intelligence and data visualization tool that helps enterprises analyze, visualize, and share insights from their data. With its interactive dashboards, advanced reporting capabilities, and seamless integration with other Microsoft products, Power BI enables companies to easily monitor key performance indicators, uncover hidden trends, and make informed decisions. By using Power BI, enterprise businesses can transform their data into actionable insights, empowering them to make data-driven decisions and drive growth.

Connecting Microsoft Ads (ex. Bing Ads) to Power BI

Connecting Microsoft Ads to Power BI is a straightforward process that can be accomplished through various methods. Below are some steps to help you connect these two powerful tools:

  • Use the native Microsoft Ads connector in Power BI: This option allows you to easily import data directly from your Microsoft Ads account into Power BI without the need for additional tools or configurations.
  • Export Microsoft Ads data as a CSV file: You can manually export your Microsoft Ads data as a CSV file and then import it into Power BI for further analysis and visualization.
  • Utilize an API connection: By leveraging the Microsoft Ads API, you can programmatically access your advertising data and use it within Power BI for custom reporting and analysis.
  • Employ a third-party data connector: Several data connectors are available in the market that can help you to seamlessly integrate Microsoft Ads data with Power BI.
  • Choose Improvado for a complete data pipeline solution: Instead of using the methods mentioned above, you can opt for Improvado to automate the entire process of extracting, transforming, and loading data from Microsoft Ads to Power BI.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Microsoft Ads (ex. Bing Ads) to Power BI with Improvado

Improvado is the ideal solution for connecting Microsoft Ads to Power BI, as it offers a complete data pipeline from data extraction to data visualization. With Improvado, you can easily access all the relevant metrics and dimensions from your Microsoft Ads account, and the platform takes care of data transformation and normalization, ensuring your data is clean and ready for analysis.

In addition to its robust data processing capabilities, Improvado offers a high level of customization, allowing you to tailor your data reports exactly as needed. Moreover, Improvado is built to handle large volumes of data, making it the perfect choice for large enterprises. Its exceptional customer support ensures that you'll have all the assistance you need to make the most of your marketing data.

Summary of connection Microsoft Ads (ex. Bing Ads) to Power BI

In summary, connecting Microsoft Ads and Power BI is a crucial step for enterprises looking to make data-driven decisions and optimize their marketing efforts. By choosing Improvado, businesses can benefit from a scalable, customizable solution that delivers high-quality customer support and can process large volumes of data. With Improvado, you can centralize your marketing and sales data, ultimately driving better insights and more informed decision-making. To learn more about how Improvado can help your enterprise, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with
Bing Ads (Microsoft Advertising)

Do more with
Power BI

Take your marketing reporting to new heights