Connect Microsoft Ads (ex. Bing Ads) to Tableau with Zero API Maintenance

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that allows enterprises to reach a broad audience through search engine advertising. By leveraging Microsoft Ads, companies can effectively target potential customers based on keywords, demographics, and other targeting criteria. This paid search platform helps enterprises increase brand visibility, drive website traffic, and ultimately generate more leads and sales.

What is Tableau?

Tableau is a leading business intelligence and data visualization tool that enables enterprises to analyze and visualize large datasets in a user-friendly manner. By harnessing the power of Tableau, enterprise organizations can make informed business decisions based on data-driven insights. Tableau's intuitive interface and robust data analysis capabilities make it an essential tool for companies seeking to improve their overall business performance.

Connecting Microsoft Ads (ex. Bing Ads) to Tableau

There are several ways to connect Microsoft Ads to Tableau:

  • Export data from Microsoft Ads as a CSV or Excel file and import it into Tableau.
  • Use the Microsoft Ads API to extract data and load it into Tableau using a data connector.
  • Utilize a third-party solution like Alteryx or Supermetrics for data extraction and transformation.
  • Use Improvado, an advanced marketing analytics platform, to seamlessly connect your Microsoft Ads data to Tableau. Improvado provides a data extraction and load solution that streamlines the process, saving you time and resources.

Connecting Microsoft Ads to Tableau using Improvado has numerous benefits:

  • Automated data extraction from Microsoft Ads, eliminating manual data exports.
  • Data transformation and normalization, allowing for easy integration with other marketing data sources.
  • Real-time data syncing between Microsoft Ads and Tableau.
  • Access to pre-built dashboards and templates for Microsoft Ads data visualization in Tableau.
  • Customizable data connections, allowing you to choose which metrics and dimensions you want to extract from Microsoft Ads.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Microsoft Ads (ex. Bing Ads) to Tableau with Improvado

Improvado is the ideal solution for connecting Microsoft Ads to Tableau, as it offers a comprehensive data pipeline from data extraction to visualization. With Improvado, you can eliminate the need for manual data exports, complex API integrations, or third-party tools. The platform provides seamless data extraction, transformation, and normalization, allowing you to focus on analyzing and visualizing your marketing data.

Additionally, Improvado offers scalability and customization, enabling you to adapt the solution to your specific needs. The platform can handle large volumes of data, ensuring that your marketing analytics are always up-to-date and accurate. Furthermore, Improvado's high-quality customer support team is available to assist with any issues or questions that may arise during the data integration process.

Summary of connection Microsoft Ads (ex. Bing Ads) to Tableau

In summary, connecting Microsoft Ads and Tableau is crucial for enterprises seeking to gain valuable insights from their marketing data. By leveraging Improvado, organizations can streamline the data integration process and benefit from a scalable, customizable solution. With Improvado's advanced marketing analytics platform, you can centralize your marketing and sales data, process large volumes of data, and access unparalleled customer support. To learn more about how Improvado can enhance your marketing analytics, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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