Connect AppsFlyer to Tableau Automatically

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform that helps enterprise companies measure, optimize, and protect their marketing campaigns. With a wide range of features, including real-time reporting, fraud prevention, and in-depth analysis, AppsFlyer enables businesses to make data-driven decisions and maximize their ROI on marketing investments.

What is Tableau?

Tableau is a powerful business intelligence (BI) and data visualization tool that enables organizations to transform raw data into actionable insights. With its intuitive drag-and-drop interface, Tableau allows users to create interactive and shareable dashboards, analyze trends, and make data-driven decisions. Enterprise companies benefit from Tableau's scalability, flexibility, and ease of use, as it supports collaboration and decision-making across various departments and teams.

Connecting AppsFlyer to Tableau

Connecting AppsFlyer to Tableau can be achieved in several ways:

  • Export AppsFlyer data as CSV or Excel files and manually import them into Tableau. This method may be time-consuming and error-prone, especially when dealing with large volumes of data or frequent updates.
  • Use the AppsFlyer API to query data programmatically and import it into Tableau. This requires technical expertise to set up and maintain the integration, as well as to handle data transformation and normalization.
  • Utilize a pre-built Tableau connector or data connector for Tableau AppsFlyer, such as the AppsFlyer Tableau connector or Tableau AppsFlyer connector. These connectors simplify the process but may have limitations in terms of data granularity, available metrics, and customization options.
  • Employ a third-party data integration platform like Improvado, which provides a complete data pipeline, from data extraction and load to transformation and visualization. This option is ideal for organizations looking for a scalable, customizable, and efficient way to connect AppsFlyer to Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Tableau with Improvado

Improvado is the best solution for connecting AppsFlyer to Tableau due to several key features. First, Improvado automates the entire data pipeline, saving time and reducing the risk of errors. Additionally, it offers a comprehensive data dictionary with pre-built metrics and dimensions, enabling users to easily customize their data extraction and visualization. Improvado can handle large volumes of data, centralize marketing and sales data, and scale with your organization's needs. Lastly, the platform offers exceptional customer support, ensuring a smooth integration process and continued success.

Summary of connection AppsFlyer to Tableau

In summary, connecting AppsFlyer and Tableau can be done through various methods, but utilizing Improvado offers the most benefits for enterprise companies. With its scalability, customization options, and high-quality customer support, Improvado simplifies the process of importing data from AppsFlyer to Tableau, allowing businesses to focus on leveraging their data for better decision-making. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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