Connect Google Analytics 4 to Tableau Without SQL

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What is Google Analytics 4?

Google Analytics 4 is a powerful marketing analytics tool that provides insights into user behavior, acquisition, and growth. It offers advanced features such as AI-driven insights, advanced tracking, custom reports, and more. Enterprise companies benefit from using Google Analytics 4 by gaining a deeper understanding of their audience, driving customer engagement, and optimizing marketing strategies for better ROI.

What is Tableau?

Tableau is a popular data visualization tool that helps organizations simplify and understand complex data. With its user-friendly interface and powerful features, Tableau enables businesses to create interactive and shareable dashboards, perform in-depth analysis, and make data-driven decisions. Enterprise companies benefit from using Tableau by gaining actionable insights, improving collaboration, and making data accessible to all team members.

Connecting Google Analytics 4 to Tableau

There are several ways to connect Google Analytics 4 to Tableau:

  • Using Tableau's native Google Analytics 4 connector, which allows you to import data directly from Google Analytics 4 into Tableau.
  • Exporting Google Analytics 4 data as a CSV file and then importing it into Tableau.
  • Utilizing a third-party data connector for Tableau Google Analytics 4, such as the one offered by Improvado, which streamlines the process and offers additional benefits.

Connecting Google Analytics 4 to Tableau can be done in the following steps:

  • Open Tableau and navigate to the "Connect to Data" tab.
  • Select "Google Analytics" from the list of connectors.
  • Log in to your Google Analytics account and authorize Tableau to access your data.
  • Select the Google Analytics 4 property and view that you wish to connect.
  • Choose the dimensions and metrics you want to include in your dashboard.
  • Drag and drop the fields into the Tableau workspace to begin creating visualizations.
  • Save and publish your Google Analytics 4 Tableau dashboard.
  • Opt for a more efficient solution like Improvado, which automates data extraction and load, making it easier to connect Google Analytics 4 to Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Tableau with Improvado

Improvado is an advanced marketing analytics platform that simplifies the process of connecting Google Analytics 4 to Tableau. By using Improvado, businesses can benefit from the following features:

  • Automated data extraction, transformation, and normalization, ensuring data consistency and accuracy.
  • A comprehensive data dictionary with available report types, metrics, and dimensions that can be automatically extracted from Google Analytics 4.
  • Customizable and scalable solution that can handle large volumes of data, enabling businesses to grow without limitations.
  • Centralization of marketing and sales data from multiple sources, providing a unified view of performance.
  • High-quality customer support to guide businesses through the entire process, from setup to ongoing maintenance.

Summary of connection Google Analytics 4 to Tableau

In summary, connecting Google Analytics 4 and Tableau can provide businesses with valuable insights into their marketing performance. By using Improvado, organizations can enjoy a more efficient and scalable solution, allowing them to focus on their core competencies and make data-driven decisions. With Improvado's focus on customization, high-quality customer support, and the ability to process large volumes of data, enterprises can centralize their marketing and sales data to gain a competitive edge. To learn more about how Improvado can help your business, book a call with an expert today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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