Connect Google My Business to Tableau to Get Analysis-Ready Data

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What is Google My Business?

Google My Business is a powerful tool for enterprise companies to manage their online presence across Google, including Search and Maps. By creating and updating their Google My Business listing, companies can ensure that customers find accurate information about their business, engage with reviews and photos, and gain valuable insights into customer interactions. This platform helps businesses improve their online visibility, drive website traffic, and increase customer engagement.

What is Tableau?

Tableau is a leading business intelligence and data visualization tool that enables enterprise companies to transform raw data into actionable insights. With its powerful and user-friendly interface, Tableau allows users to create interactive and shareable dashboards, perform in-depth data analysis, and make data-driven decisions. By connecting various data sources, Tableau helps businesses uncover hidden patterns and trends, streamline operations, and boost overall performance.

Connecting Google My Business to Tableau

Connecting Google My Business to Tableau can be achieved in several ways:

  • Using Google Sheets as an intermediate data storage: Export your Google My Business data into a Google Sheet, and then connect Tableau to the sheet. This method requires manual effort and might not be suitable for large-scale data.
  • Utilizing a third-party connector: Several data connector tools are available that can connect Google My Business to Tableau. However, these tools may have limitations in terms of data quality, customization, and scalability.
  • Building a custom integration using APIs: Write custom code to extract data from Google My Business and load it into Tableau. This requires significant technical expertise, time, and resources.
  • Using Improvado: Opt for an all-in-one solution that provides seamless data extraction, transformation, and loading, ensuring a reliable and scalable connection between Google My Business and Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Google My Business to Tableau with Improvado

Improvado is the best solution to connect Google My Business to Tableau, offering a comprehensive and scalable approach to marketing data management. With its advanced data extraction capabilities, Improvado can automatically pull metrics and dimensions from Google My Business, making it easy to analyze and visualize data in Tableau. The platform also offers a wide range of pre-built connectors for various data sources, ensuring seamless integration and customization.

Moreover, Improvado's platform is built to handle large volumes of data, ensuring high performance and reliability even for enterprise-level companies. With its robust data transformation and normalization features, Improvado guarantees that your data is clean, consistent, and ready for analysis in Tableau. The platform's top-notch customer support ensures that any issues or questions are addressed promptly and effectively.

Summary of connection Google My Business to Tableau

In summary, connecting Google My Business and Tableau can provide valuable insights and help drive better decision-making for enterprise companies. Improvado offers a comprehensive solution to streamline this process, with features such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, businesses can unlock the full potential of their data and drive better outcomes. To learn more about how Improvado can help your company leverage Google My Business data in Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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