Connect Braze to Tableau to Make Data-Driven Decisions

Streamline marketing decision-making with Improvado.

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What is Braze?

Braze is a comprehensive customer engagement platform that empowers enterprise companies to build strong relationships with their customers. By leveraging data-driven insights, Braze enables personalized and targeted messaging across multiple channels, such as email, SMS, push notifications, and more. Enterprise companies benefit from using Braze by creating more meaningful customer experiences, increasing customer lifetime value, and driving revenue growth.

What is Tableau?

Tableau is a powerful business intelligence and data visualization tool that allows enterprise companies to gain valuable insights from their data. With its intuitive drag-and-drop interface, Tableau enables users to create interactive and shareable dashboards that help identify trends, patterns, and outliers in data. Enterprise companies benefit from using Tableau by making data-driven decisions faster, improving collaboration across teams, and gaining a competitive advantage through actionable insights.

Connecting Braze to Tableau

Connecting Braze to Tableau can be achieved through several methods:

  • Export data from Braze as CSV files and import them into Tableau. This requires manual effort and may be time-consuming for large datasets.
  • Use the Braze API to fetch data programmatically and load it into Tableau. This requires development expertise and ongoing maintenance.
  • Utilize an ETL (Extract, Transform, Load) tool that integrates with both Braze and Tableau, automating the data extraction and load process. This can save time and reduce the risk of errors in data transfer.
  • Choose a pre-built data connector for Tableau and Braze, such as Improvado, which automates data extraction, transformation, and load processes, simplifying the connection between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Braze to Tableau with Improvado

Improvado is the best solution for connecting Braze to Tableau because it offers a seamless and automated data pipeline from data extraction to visualization. Improvado's pre-built data connector for Tableau Braze ensures that your data is accurately and consistently extracted from Braze, transformed, and loaded into Tableau for analysis. The platform provides a comprehensive list of metrics and dimensions that can be automatically extracted from Braze, enabling you to visualize Braze data in Tableau with ease.

Additionally, Improvado offers a highly customizable and scalable solution, allowing you to centralize marketing and sales data from multiple sources. With Improvado's ability to process large volumes of data, enterprise companies can ensure that their data-driven decisions are based on the most up-to-date and accurate information. Furthermore, Improvado's high-quality customer support team is available to assist you with any questions or issues you may encounter while connecting Braze to Tableau.

Summary of connection Braze to Tableau

In summary, connecting Braze and Tableau is made easy with Improvado's data connector for Tableau Braze. This seamless integration allows enterprise companies to visualize and analyze their Braze data in Tableau, benefiting from the scalability, customization, and high-quality customer support that Improvado offers. By centralizing marketing and sales data and processing large volumes of data, enterprise companies can make better data-driven decisions to drive growth. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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