How to Connect Braze to Power BI

Braze is a comprehensive customer engagement platform designed for enterprise companies, helping them create personalized and impactful marketing campaigns. By leveraging real-time data, Braze enables companies to deliver highly targeted and relevant messages across multiple channels, such as email, SMS, push notifications, and in-app messaging. As a result, businesses can drive increased customer engagement, retention, and revenue growth.

Power BI is a powerful business intelligence and data visualization tool developed by Microsoft. It caters to enterprise organizations, providing them with an easy-to-use platform to analyze, visualize, and share data insights. Power BI enables companies to create interactive reports and dashboards, empowering decision-makers with the ability to make data-driven decisions. With Power BI, businesses can uncover hidden trends, identify new opportunities, and optimize their operations for maximum efficiency and profitability.

Linking Braze with Power BI simplifies your data processes by removing the need for manual intervention. Follow these steps for a seamless connection:

• Establish API credentials and grant necessary access rights
• Define rules for data mapping and conversion
• Arrange automated sync schedules to keep data current
• Track the accuracy and efficiency of your data flow
• Build tailored dashboards and generate insightful reports

By integrating these tools, you unlock real-time data analysis, cut down repetitive tasks, and gain a cohesive view of your data across systems.

Improvado streamlines your Braze-to-Power BI workflow without writing a single line of code, taking care of every intricate detail behind the scenes. Here’s what you get with our platform:

• Ready-made connectors that auto-map your metrics
• Live data updates and continuous health checks
• Integrated tools for reshaping data and verifying accuracy
• Robust security protocols and full compliance coverage
• Around-the-clock expert assistance and upkeep

Say goodbye to lengthy, bespoke development projects—what used to require weeks now takes just days, and you can count on uninterrupted, precise data delivery.

Integrating Braze with Power BI delivers remarkable advantages and boosts operational effectiveness. Key outcomes consist of:

• Nearly complete removal of data inconsistencies (up to 99%)
• Drastic cutback of manual report generation by 75%
• Quintuple acceleration in gaining insights using consolidated data

Most companies realize a return on investment in just three months, driven by a 75% decrease in reporting efforts and a fivefold increase in insight speed.