Connect Marketo to Power BI to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Marketo?

Marketo is a leading marketing automation platform that helps large enterprises streamline their marketing efforts and generate high-quality leads. By automating and optimizing marketing tasks, Marketo enables companies to focus on creating personalized customer experiences, nurturing leads, and driving sales growth. Its robust set of features includes email marketing, lead management, analytics, and integration with CRM systems, making it a favorite choice among marketing and sales teams.

What is Power BI?

Power BI is a powerful business intelligence (BI) and data visualization tool that enables enterprise companies to gain insights from their data and make informed decisions. With its user-friendly interface and wide range of data connectors, Power BI allows users to easily create interactive reports and dashboards that can be shared with colleagues and stakeholders. The tool supports real-time data access, enabling companies to stay up-to-date with the latest trends and make agile, data-driven decisions.

Connecting Marketo to Power BI

There are several ways to connect Marketo to Power BI:

  • Export data from Marketo as a CSV file and then import it into Power BI.
  • Use a third-party connector like CData or Databox to sync Marketo and Power BI.
  • Create a custom API connection between Marketo and Power BI using REST API integration.
  • Utilize a pre-built Marketo Power BI connector available in Power BI's AppSource marketplace.
  • Choose an advanced marketing analytics platform like Improvado that not only connects Marketo to Power BI but also offers a complete data pipeline, from data extraction to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Power BI with Improvado

Improvado is the best solution for connecting Marketo to Power BI for several reasons:

  • It allows users to automate the entire data pipeline process, eliminating manual data extraction and import tasks.
  • Improvado offers a comprehensive data dictionary that simplifies mapping Marketo metrics and dimensions to Power BI.
  • Users can easily customize data transformations and normalization to fit their specific needs.
  • Improvado supports large volumes of data and ensures data accuracy and consistency.
  • Its platform is designed to integrate with various marketing and sales data sources, enabling companies to centralize their data and gain a holistic view of their marketing performance.

Summary of connection Marketo to Power BI

In summary, connecting Marketo and Power BI enables large enterprises to harness the power of their marketing data and gain valuable insights that drive growth. While there are various ways to connect the two platforms, utilizing Improvado's advanced marketing analytics platform offers a comprehensive and scalable solution. With Improvado, companies can enjoy customization, high-quality customer support, and the ability to process large volumes of data while centralizing their marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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