Connect Criteo to Power BI for Real-Time Data Flow

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Criteo?

Criteo is a leading advertising technology company that provides enterprise-level marketing solutions. With its powerful machine learning and data-driven insights, Criteo enables businesses to deliver personalized and relevant ads to their target audience. Large enterprises benefit from using Criteo by increasing their return on investment, optimizing ad spend, and improving customer engagement.

What is Power BI?

Power BI is a business analytics and visualization tool developed by Microsoft. It assists large enterprises in making data-driven decisions by providing interactive visualizations and real-time insights. Power BI helps businesses uncover hidden patterns, trends, and correlations within their data, enabling them to make informed decisions, streamline operations, and drive revenue growth.

Connecting Criteo to Power BI

There are several ways to connect Criteo to Power BI for data visualization:

  • Use Criteo's API to extract data and load it into Power BI using the Power Query Editor.
  • Export data from Criteo in CSV format and import it into Power BI as a dataset.
  • Create a custom data connector for Power BI that connects directly to Criteo's API, allowing for seamless data integration and visualization.
  • Utilize third-party tools, such as data integration platforms, to extract, transform, and load Criteo data into Power BI.
  • Choose Improvado, an advanced marketing analytics platform that automates the process of extracting data from Criteo and loading it into Power BI, saving time and resources compared to other methods. Learn more about Improvado's data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Criteo to Power BI with Improvado

Improvado is the ideal solution for connecting Criteo to Power BI, providing a seamless and efficient data integration process. With Improvado, businesses can easily centralize their marketing data, enabling them to make data-driven decisions and optimize their marketing efforts. Here are some reasons why Improvado is the best choice for connecting Criteo to Power BI:

  • It offers a robust set of pre-built connectors, including a dedicated Criteo Power BI connector, making data extraction and integration a breeze.
  • Improvado provides a customizable solution that enables businesses to extract specific metrics and dimensions from Criteo, ensuring they get the most relevant data for their needs.
  • With its ability to process large volumes of data, Improvado is perfect for large enterprises that require data integration at scale.
  • Improvado offers unmatched customer support, ensuring a smooth and successful data integration process.

Summary of connection Criteo to Power BI

In summary, connecting Criteo and Power BI is a seamless process with Improvado. Its scalable and customizable solution enables large enterprises to centralize their marketing and sales data, making it easier for them to make data-driven decisions. Improvado's high-quality customer support, ability to process large volumes of data, and extensive set of pre-built connectors, including the dedicated Criteo Power BI connector, make it the ideal choice for businesses looking to visualize and analyze their Criteo data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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