Connect Criteo to Looker Studio for Insightful Visualizations

Improvado: your fast lane to seamless marketing data integration.

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What is Criteo?

Criteo is a leading global technology company that specializes in performance marketing, providing enterprise companies with personalized retargeting solutions. By leveraging machine learning algorithms and large volumes of data, Criteo helps businesses drive sales and increase customer engagement. Companies benefit from using Criteo by gaining access to a wide range of marketing tools, including dynamic retargeting, cross-device targeting, and predictive analytics, which allows them to optimize their marketing strategies and reach their target audience.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform that enables organizations to explore, analyze, and share data insights. Enterprise companies benefit from using Looker Data Studio by gaining access to a wide range of tools, including customizable dashboards, advanced report building, and data modeling capabilities. With Looker Data Studio, businesses can make data-driven decisions by unlocking insights from their data and fostering a data-driven culture across the organization.

Connecting Criteo to Looker Studio

Connecting Criteo to Looker Data Studio can be achieved through the following steps:

  • Export raw data from Criteo, including metrics and dimensions such as impressions, clicks, and conversions.
  • Transform the exported data to ensure compatibility with Looker Data Studio, including data cleaning, normalization, and aggregation.
  • Load the transformed data into Looker Data Studio, either manually or by using a data connector for Looker Data Studio Criteo.
  • Configure the Looker Data Studio connect to Criteo by setting up data models, creating custom dimensions and measures, and building visualizations and dashboards.
  • Keep the data in sync by scheduling regular data imports from Criteo to Looker Data Studio, ensuring up-to-date and accurate insights.
  • Consider using Improvado, an advanced marketing analytics platform that simplifies the process of connecting Criteo to Looker Data Studio, providing a complete data pipeline from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Criteo to Looker Studio with Improvado

Improvado is the best solution for connecting Criteo to Looker Data Studio due to its ability to streamline the entire data pipeline. With Improvado, you can easily extract data from Criteo, including a wide range of metrics and dimensions, and automatically transform it to ensure compatibility with Looker Data Studio. This eliminates the need for manual data manipulation and reduces the risk of errors. Furthermore, Improvado offers a high level of customization, allowing you to tailor the data transformation process to your specific business needs. Finally, Improvado's platform is designed to handle large volumes of data, making it the perfect solution for enterprise companies looking to connect Criteo to Looker Data Studio.

Summary of connection Criteo to Looker Studio

In summary, connecting Criteo and Looker Data Studio can be streamlined and simplified using Improvado. The platform provides a complete data pipeline, from extraction to visualization, allowing you to focus on analyzing your marketing data and making data-driven decisions. By choosing Improvado, you'll benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes your marketing and sales data, making it easier to analyze and visualize in Looker Data Studio. To learn more about how Improvado can help you connect Criteo to Looker Data Studio, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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