How to Connect Criteo to Looker Studio

Enhance Criteo reporting through Looker Studio

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What is Criteo?

Criteo is a leading global technology company that specializes in performance marketing, providing enterprise companies with personalized retargeting solutions. By leveraging machine learning algorithms and large volumes of data, Criteo helps businesses drive sales and increase customer engagement. Companies benefit from using Criteo by gaining access to a wide range of marketing tools, including dynamic retargeting, cross-device targeting, and predictive analytics, which allows them to optimize their marketing strategies and reach their target audience.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform that enables organizations to explore, analyze, and share data insights. Enterprise companies benefit from using Looker Data Studio by gaining access to a wide range of tools, including customizable dashboards, advanced report building, and data modeling capabilities. With Looker Data Studio, businesses can make data-driven decisions by unlocking insights from their data and fostering a data-driven culture across the organization.

How to connect Criteo to Looker Studio?

Linking Criteo with Looker Studio enhances your data management by automating workflows and removing the need for manual intervention. Follow these steps to seamlessly connect the two:

  • Establish API credentials and grant appropriate data access rights
  • Define rules for data mapping and transformation
  • Automate data refresh schedules
  • Track data accuracy and key performance indicators
  • Build tailored reports and interactive dashboards

By merging these tools, you gain instant analytics, minimize manual tasks, and achieve consolidated insights spanning multiple systems.

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How does Improvado connect Criteo to Looker Studio?

Improvado takes the headache out of linking Criteo with Looker Studio using a fully no-code approach that absorbs every technical hurdle. Here’s what you get when you choose Improvado:

  • Ready-to-go connectors that auto-align your data fields
  • Instant data updates with continuous oversight
  • Embedded transformation tools and rigorous quality validation
  • Rock-solid security protocols and regulatory adherence
  • Around-the-clock expert support and system upkeep

Say goodbye to bespoke coding projects, slash your setup window from weeks to mere days, and enjoy dependable, uninterrupted data streams.

What are the benefits of connecting Criteo and Looker Studio?

Integrating Criteo with Looker Studio delivers powerful business results and distinct market advantages. Highlights include:

  • Data prep time slashed by 90%
  • Analytical efficiency boosted two to threefold
  • Data inconsistencies virtually eradicated at 99%
  • Manual report generation minimized by 75%
  • Insights uncovered up to five times faster via consolidated datasets

Organizations experience a swift return on investment, typically within 60 to 90 days, driven by a 90% drop in IT support requests alongside a 2 to 3 times surge in analyst output.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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