Connect The Trade Desk to Looker Studio to Get Analysis-Ready Data

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What is The Trade Desk?

The Trade Desk is a leading global demand-side platform (DSP) that enables large enterprises to manage and optimize their digital advertising campaigns across various channels. By using The Trade Desk, companies can gain access to high-quality inventory, advanced targeting capabilities, and real-time bidding. This powerful tool helps businesses reach their target audience, drive engagement, and ultimately achieve a higher return on ad spend.

What is Looker Studio?

Looker Data Studio is a cutting-edge business intelligence (BI) and data visualization platform designed for enterprise-level companies. With Looker Data Studio, organizations can easily analyze, visualize, and share their data to drive better decision-making. This platform offers a wide range of features, including customized dashboards, advanced data exploration, and seamless integration with various data sources. By leveraging Looker Data Studio, businesses can gain valuable insights, streamline their operations, and boost overall efficiency.

Connecting The Trade Desk to Looker Studio

Connecting The Trade Desk to Looker Data Studio can be achieved through several methods:

  • Manual data export: Export data from The Trade Desk as a CSV file and then upload it to Looker Data Studio for analysis and visualization.
  • API integration: Develop a custom integration using The Trade Desk API to fetch data and import it into Looker Data Studio. This method requires programming skills and an understanding of both platforms' APIs.
  • Third-party connectors: Utilize a pre-built connector or integration tool to link The Trade Desk and Looker Data Studio, simplifying the data import process.
  • Improvado: Choose a comprehensive marketing analytics platform that covers the entire data pipeline, from data extraction and transformation to visualization. Improvado offers a seamless and efficient way to connect The Trade Desk to Looker Data Studio, making it the optimal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting The Trade Desk to Looker Studio with Improvado

Improvado is the best solution for connecting The Trade Desk to Looker Data Studio, as it eliminates the need for manual data export, custom API integration, or relying on third-party connectors. With Improvado, companies can easily extract, transform, and load data from The Trade Desk into Looker Data Studio for comprehensive analysis and visualization.

Improvado offers a plethora of benefits, such as:

  • Scalability: Handle large volumes of data effortlessly, ensuring a smooth data transfer between The Trade Desk and Looker Data Studio.
  • Customization: Tailor the data pipeline to suit your specific needs, with access to a wide range of metrics and dimensions that can be automatically extracted from The Trade Desk.
  • High-quality customer support: Receive expert assistance throughout the entire process, ensuring a seamless integration between The Trade Desk and Looker Data Studio.
  • Centralized data: Use Improvado to consolidate marketing and sales data from multiple sources, streamlining data analysis and visualization in Looker Data Studio.

Summary of connection The Trade Desk to Looker Studio

In summary, connecting The Trade Desk and Looker Data Studio is essential for large enterprises seeking to analyze and visualize their marketing data efficiently. By using Improvado, companies can benefit from a comprehensive data pipeline that covers data extraction, transformation, and visualization. Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal solution for connecting The Trade Desk to Looker Data Studio. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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