Connect Adobe Analytics (ex. Omniture) to Looker Studio to Get Analysis-Ready Data

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful digital analytics platform used by large enterprise companies to collect, analyze, and visualize customer interaction data. With its advanced capabilities, Adobe Analytics enables businesses to gain deep insights and make data-driven decisions to improve marketing strategies, increase sales, and optimize customer experiences. The platform is designed to handle large volumes of data, offering flexibility and scalability to adapt to the ever-changing needs of today's businesses.

What is Looker Studio?

Looker Data Studio is a modern data platform that empowers enterprise companies to access, analyze, and visualize data from multiple sources. Looker enables businesses to create customizable dashboards, generate actionable insights, and make data-driven decisions to drive growth and improve performance. Its robust features, collaborative environment, and user-friendly interface make it the preferred choice for many large organizations looking to streamline their data analysis and visualization processes.

Connecting Adobe Analytics (ex. Omniture) to Looker Studio

Connecting Adobe Analytics (ex. Omniture) to Looker Data Studio can be done in several ways, including:

  • Using a third-party data connector designed specifically for linking Adobe Analytics (ex. Omniture) and Looker Data Studio, which simplifies the process and ensures seamless data sync.
  • Exporting data from Adobe Analytics (ex. Omniture) into a data warehouse or database, then connecting the warehouse or database to Looker Data Studio.
  • Utilizing the Adobe Analytics (ex. Omniture) API to extract data from the platform, then load the data into Looker Data Studio using a custom-built connector or script.
  • Working with a solution like Improvado to streamline the entire process of data extraction, transformation, and loading (ETL) from Adobe Analytics (ex. Omniture) to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Looker Studio with Improvado

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Looker Data Studio, thanks to its advanced capabilities and unmatched flexibility. With Improvado, you can easily automate the entire data pipeline, from extraction and transformation to loading and visualization. The platform offers a comprehensive list of metrics and dimensions that can be automatically extracted from Adobe Analytics (ex. Omniture), ensuring you have access to all the data you need for in-depth analysis.

Moreover, Improvado is built for scalability and customization, making it the perfect match for enterprise companies with large volumes of data and unique requirements. The platform centralizes marketing and sales data, simplifying the process of managing multiple data sources and ensuring consistency across all your reporting. Additionally, Improvado provides exceptional customer support to help you navigate any potential challenges, ensuring your data integration process runs smoothly from start to finish.

Summary of connection Adobe Analytics (ex. Omniture) to Looker Studio

In summary, connecting Adobe Analytics (ex. Omniture) and Looker Data Studio can unlock powerful insights and drive data-driven decision-making for your enterprise. Improvado offers a scalable, customizable solution that simplifies the entire data pipeline, from extraction and transformation to visualization. With high-quality customer support, the ability to process large volumes of data, and centralization of marketing and sales data, Improvado is the optimal choice for businesses looking to integrate Adobe Analytics (ex. Omniture) with Looker Data Studio. To explore the benefits of using Improvado for your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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