How to Connect Adobe Analytics (ex. Omniture) to Looker Studio

Adobe Analytics (ex. Omniture) is a powerful digital analytics platform used by large enterprise companies to collect, analyze, and visualize customer interaction data. With its advanced capabilities, Adobe Analytics enables businesses to gain deep insights and make data-driven decisions to improve marketing strategies, increase sales, and optimize customer experiences. The platform is designed to handle large volumes of data, offering flexibility and scalability to adapt to the ever-changing needs of today's businesses.

Looker Data Studio is a modern data platform that empowers enterprise companies to access, analyze, and visualize data from multiple sources. Looker enables businesses to create customizable dashboards, generate actionable insights, and make data-driven decisions to drive growth and improve performance. Its robust features, collaborative environment, and user-friendly interface make it the preferred choice for many large organizations looking to streamline their data analysis and visualization processes.

Linking Adobe Analytics (formerly Omniture) with Looker Studio enhances your data management by automating workflows and cutting down on manual tasks. To seamlessly connect these tools, follow these steps:

• Establish API credentials and grant necessary data access rights
• Define how data should be mapped and transformed between systems
• Arrange routine automated syncing of datasets
• Track data accuracy and measure system performance
• Design tailored dashboards and detailed reports

By integrating these platforms, you gain immediate analytical insights, minimize repetitive labor, and achieve a consolidated view of your data across multiple sources.

Improvado streamlines the process of linking Adobe Analytics (formerly Omniture) to Looker Studio through a fully no-code platform that masks all the technical details. Here’s what you gain with Improvado:

• Ready-to-use connectors with instant data mapping
• Continuous, real-time data updates and alerting
• Built-in tools for data cleansing, transformation, and validation
• Robust security measures and full compliance
• Around-the-clock support and upkeep

With Improvado, there’s no need for bespoke coding projects. You’ll cut integration timelines from several weeks to just a few days while maintaining a steady, dependable flow of information.

Integrating Adobe Analytics (formerly Omniture) with Looker Studio opens the door to deeper insights and enhanced operational efficiency. Key benefits of this connection include:

• Accelerated insights delivered up to 5 times faster thanks to consolidated datasets
• A dramatic 90% cut in the time spent preparing data
• Analytical output boosted by 2 to 3 times
• Manual reporting workflows slashed by 75%
• Speedy access to unified data driving rapid decision-making

Organizations typically experience a return on investment within 60 to 90 days, driven by a 90% drop in IT support requests and a two- to threefold jump in analytics productivity.