Connect Adobe Analytics (ex. Omniture) to Qlik for Unbiased Marketing Insights

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is an industry-leading solution that provides marketers and analysts with valuable insights into customer behavior, preferences, and trends. By leveraging this advanced web analytics tool, enterprise companies can improve their marketing strategies, optimize customer experiences, and drive business growth. Adobe Analytics allows businesses to collect, analyze, and visualize data from various digital touchpoints, helping them make more informed decisions and achieve a better understanding of their target audience.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that helps organizations uncover hidden insights and make data-driven decisions. It offers a user-friendly interface, making it easy for enterprise companies to analyze, visualize, and share their data without the need for extensive technical expertise. Qlik's associative engine allows users to explore data in a flexible way, enabling them to uncover insights that traditional BI tools might miss. By leveraging Qlik, organizations can improve their decision-making processes, optimize operations, and gain a competitive edge in the market.

Connecting Adobe Analytics (ex. Omniture) to Qlik

Connecting Adobe Analytics (ex. Omniture) to Qlik can be achieved through several methods:

  • Utilize Adobe Analytics' API to extract data and then import it into Qlik. This method requires knowledge of API calls, data formats, and scripting languages.
  • Use a third-party data connector for Qlik Adobe Analytics (ex. Omniture) integration, which simplifies the process by handling data extraction, transformation, and loading (ETL) tasks. Some connectors even provide pre-built templates for visualizations and dashboards.
  • Create custom scripts or applications that connect to Adobe Analytics (ex. Omniture) and Qlik, enabling data synchronization between the two platforms. This approach demands advanced technical skills and a thorough understanding of both platforms.
  • Employ Improvado, an advanced marketing analytics platform that covers the complete data pipeline, from data extraction and transformation to data visualization. Improvado simplifies the process of connecting Adobe Analytics (ex. Omniture) to Qlik, ensuring a seamless and efficient integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Qlik with Improvado

Improvado is the best solution for connecting Adobe Analytics (ex. Omniture) to Qlik because it offers numerous benefits, such as:

  • Automated data extraction, transformation, and loading, which saves time and reduces the risk of human errors.
  • A comprehensive data dictionary that includes numerous metrics and dimensions, allowing users to customize their data sets and visualizations according to their unique needs.
  • Scalability and the ability to process large volumes of data, making it ideal for enterprise organizations.
  • Exceptional customer support, ensuring users have access to expert assistance whenever they need it.
  • The ability to centralize marketing and sales data, allowing for a more holistic view of business performance and more informed decision-making.

Summary of connection Adobe Analytics (ex. Omniture) to Qlik

In summary, connecting Adobe Analytics (ex. Omniture) and Qlik can provide enterprises with valuable insights and enhanced decision-making capabilities. By choosing Improvado, organizations can simplify the integration process while also benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your organization integrate Adobe Analytics (ex. Omniture) with Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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