Connect Adobe Analytics (ex. Omniture) to Tableau to Make Data-Driven Decisions

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics solution that helps enterprise companies gather, analyze, and act on their marketing data. This platform enables businesses to gain valuable insights into the performance of their marketing campaigns and user behavior on their websites. With Adobe Analytics, companies can make data-driven decisions to optimize their marketing strategies, improve customer experiences, and drive higher ROI.

What is Tableau?

Tableau is a leading data visualization tool that allows enterprise organizations to create interactive and shareable dashboards. By transforming raw data into visually appealing and easily understandable visualizations, Tableau helps businesses uncover hidden patterns, trends, and insights. With its user-friendly interface and robust features, Tableau enables companies to make faster, data-driven decisions, streamline communication across teams, and drive better business outcomes.

Connecting Adobe Analytics (ex. Omniture) to Tableau

Connecting Adobe Analytics (ex. Omniture) to Tableau can be achieved through several methods:

  • Use the native Tableau data connector for Adobe Analytics (ex. Omniture) to establish a direct connection between the two platforms, allowing for seamless data import and visualization.
  • Export data from Adobe Analytics (ex. Omniture) in a compatible format (e.g., CSV or Excel) and then import it into Tableau for further analysis and visualization.
  • Utilize third-party tools or custom scripts to extract data from Adobe Analytics (ex. Omniture) and transform it into a format that can be easily imported into Tableau.
  • Implement an API-based integration to link Adobe Analytics (ex. Omniture) with Tableau, enabling real-time data synchronization and visualization.
  • Choose a comprehensive data pipeline solution like Improvado which covers data extraction, transformation, and normalization, along with the ability to visualize data in Tableau and other BI tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Tableau with Improvado

Improvado is the best solution to connect Adobe Analytics (ex. Omniture) to Tableau for several reasons. This advanced marketing analytics platform simplifies the entire data pipeline, from data extraction to visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Adobe Analytics (ex. Omniture) and transform the data into a format that Tableau can easily understand. This eliminates the need for manual data manipulation and reduces the risk of errors.

Moreover, Improvado offers a high level of customization, allowing you to tailor the solution to your specific needs. Its scalability and ability to process large volumes of data make it suitable for large enterprises with complex data requirements. Additionally, Improvado's top-notch customer support ensures a smooth and successful implementation, while its centralized platform enables efficient management of marketing and sales data from multiple sources.

Summary of connection Adobe Analytics (ex. Omniture) to Tableau

In summary, connecting Adobe Analytics (ex. Omniture) and Tableau enables businesses to harness the power of their marketing data and create visually engaging dashboards that drive informed decisions. Improvado offers a comprehensive solution for this integration, delivering scalability, customization, exceptional customer support, and the ability to process large volumes of data. By centralizing marketing and sales data in one platform, Improvado empowers organizations to make the most of their Adobe Analytics (ex. Omniture) and Tableau investments. Book a call with an Improvado expert to explore how this integration can benefit your organization.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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