Connect Adobe Analytics (ex. Omniture) to Excel Power Query for Real-Time Data Flow

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a comprehensive web analytics solution designed for enterprise companies to better understand their customers' digital experiences. With its powerful capabilities, businesses can track and analyze customer behavior, measure marketing campaigns' effectiveness, and improve customer engagement. By leveraging Adobe Analytics, companies can make data-driven decisions, optimize their digital strategies, and drive better business outcomes.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool within Microsoft Excel that allows users to connect, combine, and transform data from various sources. Enterprise companies benefit from using Excel Power Query as it simplifies the process of gathering and analyzing large volumes of data, automating repetitive tasks, and generating insights that drive informed decision-making. With Excel Power Query, businesses can easily create custom reports, dashboards, and visualizations to make better sense of their data and improve overall business performance.

Connecting Adobe Analytics (ex. Omniture) to Excel Power Query

Connecting Adobe Analytics (ex. Omniture) to Excel Power Query can be achieved through the following steps:

  • Obtain your Adobe Analytics API credentials, including the username and shared secret.
  • Install the Adobe Analytics connector for Excel by downloading it from the Microsoft AppSource.
  • Open Excel Power Query and navigate to the Data tab. Click on "Get Data," then "From Other Sources," and select "Adobe Analytics."
  • Enter your Adobe Analytics API credentials in the corresponding fields and click "Connect."
  • Choose the desired report suite and select the dimensions and metrics you want to include in your report.
  • Configure the date range and any additional filters or segments as needed.
  • Click "Load" to extract and load the data from Adobe Analytics into Excel Power Query.
  • Transform and clean the data in Excel Power Query as needed, then create visualizations, dashboards, and reports to analyze the data.
  • For a more streamlined and automated solution, consider connecting Adobe Analytics to Excel Power Query using Improvado instead of the native connector. Improvado offers enhanced capabilities and a user-friendly interface for managing your data connections.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics (ex. Omniture) to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Excel Power Query due to its numerous advantages. The platform offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization. With Improvado, you can connect multiple data sources and create custom dashboards, reports, and visualizations tailored to your organization's needs.

Improvado's advanced capabilities mean you can automatically extract various metrics and dimensions from Adobe Analytics without any manual intervention. Additionally, its ability to process large volumes of data ensures that your organization can handle the most complex data sets with ease.

Lastly, Improvado offers exceptional customer support, ensuring that any issues encountered during the data connection process are quickly resolved. By choosing Improvado as your data connector, you can be confident that your organization is getting the best solution for connecting Adobe Analytics (ex. Omniture) to Excel Power Query.

Summary of connection Adobe Analytics (ex. Omniture) to Excel Power Query

In summary, connecting Adobe Analytics (ex. Omniture) and Excel Power Query enhances your organization's ability to visualize, analyze, and understand your marketing data. By using Improvado, you benefit from a scalable, customizable solution with excellent customer support and the ability to process large volumes of data. Additionally, Improvado enables you to centralize your marketing and sales data, making it easier to generate actionable insights that drive business growth. To learn more about how Improvado can help with your data integration needs, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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