How to Connect Google PageSpeed Insights to Excel Power Query

Connect Google PageSpeed Insights to Excel Power Query in minutes

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What is Google PageSpeed Insights?

Google PageSpeed Insights is a valuable tool for large enterprises, as it helps analyze and optimize website performance. By measuring various aspects of web page loading times and offering insights into potential improvements, this tool enables companies to deliver a better user experience, ultimately leading to increased revenue. Google PageSpeed Insights assesses a website's performance on both desktop and mobile devices and provides actionable recommendations for optimization.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool that allows enterprises to gather, clean, and transform data from various sources. With its user-friendly interface and advanced capabilities, Excel Power Query enables users to analyze and visualize large volumes of data to uncover hidden insights and make data-driven decisions. By connecting multiple data sources, enterprise companies can create custom reports and dashboards, streamlining their decision-making process and driving business growth.

How to connect Google PageSpeed Insights to Excel Power Query?

Linking Google PageSpeed Insights with Excel Power Query enhances your data management by automating workflows and removing the need for manual updates. To connect these tools efficiently, follow these steps:

  • Establish API credentials and grant necessary access rights
  • Define how data should be mapped and transformed within Power Query
  • Set up regular automated data refreshes
  • Keep track of data accuracy and monitor key performance indicators
  • Build tailored dashboards and summary reports

By combining these resources, you gain live analytics, minimize repetitive tasks, and achieve consolidated insights from multiple sources.

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How does Improvado connect Google PageSpeed Insights to Excel Power Query?

Improvado takes the headache out of linking Google PageSpeed Insights to Excel Power Query by offering a fully no-code approach that absorbs all the technical details. With our platform, you get:

  • Ready-to-use connectors that automatically align your data

  • Live updates and ongoing data health checks

  • Built-in tools for transforming information and verifying its accuracy

  • Enterprise-level security measures and compliance standards

  • Round-the-clock technical support and upkeep


By choosing Improvado, you skip custom coding, shrink integration timelines from several weeks to just days, and guarantee a steady, error-free data pipeline.

What are the benefits of connecting Google PageSpeed Insights and Excel Power Query?

Integrating Google PageSpeed Insights data directly into Excel Power Query offers substantial improvements in both efficiency and output quality. Key advantages are:

  • Boosting analysis productivity by 2 to 3 times
  • Nearly eradicating data inconsistencies (up to 99%)
  • Cutting down manual reporting efforts by three-quarters
  • Accelerating insight generation up to five times faster through consolidated data

Organizations typically see tangible benefits in as little as three months, including almost complete removal of data errors and query speeds increasing between 1.5 and 5 times.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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