Connect Google PageSpeed Insights to Excel Power Query to Get Analysis-Ready Data

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What is Google PageSpeed Insights?

Google PageSpeed Insights is a valuable tool for large enterprises, as it helps analyze and optimize website performance. By measuring various aspects of web page loading times and offering insights into potential improvements, this tool enables companies to deliver a better user experience, ultimately leading to increased revenue. Google PageSpeed Insights assesses a website's performance on both desktop and mobile devices and provides actionable recommendations for optimization.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool that allows enterprises to gather, clean, and transform data from various sources. With its user-friendly interface and advanced capabilities, Excel Power Query enables users to analyze and visualize large volumes of data to uncover hidden insights and make data-driven decisions. By connecting multiple data sources, enterprise companies can create custom reports and dashboards, streamlining their decision-making process and driving business growth.

Connecting Google PageSpeed Insights to Excel Power Query

Connecting Google PageSpeed Insights to Excel Power Query can be achieved through the following steps:

  • Obtain an API key from the Google PageSpeed Insights API documentation.
  • Utilize a custom function in Excel Power Query to send requests to the Google PageSpeed Insights API, using the API key obtained in the previous step.
  • Parse the JSON response from the API, extracting relevant metrics and dimensions for further analysis.
  • Combine the extracted data with other relevant datasets in Excel Power Query for a comprehensive view of website performance and user experience.
  • Automate the data extraction and loading process using Excel Power Query's built-in scheduling feature or by opting for a more robust solution like Improvado.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google PageSpeed Insights to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Google PageSpeed Insights to Excel Power Query, as it simplifies the data extraction, transformation, and visualization process. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google PageSpeed Insights, reducing the need for manual data handling and ensuring accuracy. Additionally, Improvado's platform offers seamless integration with Excel Power Query, allowing you to quickly visualize and analyze your Google PageSpeed Insights data. With its scalable, customizable, and easy-to-use interface, Improvado is the perfect solution for large enterprises looking to optimize their website performance and drive business growth.

Summary of connection Google PageSpeed Insights to Excel Power Query

In summary, connecting Google PageSpeed Insights and Excel Power Query using Improvado offers numerous benefits to large enterprises. With Improvado's scalable and customizable solution, businesses can easily process large volumes of data, centralize their marketing and sales data, and create actionable insights. Additionally, Improvado's high-quality customer support ensures a smooth integration process for connecting Google PageSpeed Insights to Excel Power Query. To learn more about how Improvado can help you optimize your website performance and drive business growth, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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