Connect SEMrush to Excel Power Query to Get Analysis-Ready Data

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What is SEMrush?

SEMrush is a powerful digital marketing tool that provides enterprises with valuable data on their competitors' websites, including organic search, paid search, and display advertising. By utilizing SEMrush, businesses can gain insights into their competitors' keyword strategies, backlink profiles, and overall digital marketing performance. Enterprises benefit from using SEMrush by identifying new opportunities, optimizing their marketing campaigns, and staying ahead of the competition.

What is Excel Power Query?

Excel Power Query is a feature within Microsoft Excel that allows users to easily import, clean, and transform data from various sources, making it an essential tool for data analysis and visualization. Enterprise companies benefit from using Excel Power Query by enabling them to quickly analyze large volumes of data, create customized reports, and make informed decisions based on actionable insights, ultimately driving business growth and efficiency.

Connecting SEMrush to Excel Power Query

  • First, create a free SEMrush API key to connect SEMrush with Excel Power Query.
  • Next, use the SEMrush API to request the data you need for your desired analysis, such as keyword rankings, organic search traffic, or backlink data.
  • Once you have the data, import it into Excel Power Query by selecting "From Web" as your data source and entering the API request URL.
  • Apply any necessary transformations and clean up the data using Excel Power Query's built-in tools.
  • Create visualizations, tables, and other data representations using the transformed data in Excel.
  • Regularly refresh the data connection in Excel Power Query to keep your reports up-to-date with the latest SEMrush data.
  • Alternatively, consider using Improvado to easily extract and load data from SEMrush to Excel Power Query, streamlining the process and providing additional benefits such as scalability and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting SEMrush to Excel Power Query with Improvado

Improvado is the best solution for connecting SEMrush to Excel Power Query due to its advanced marketing analytics capabilities. With Improvado, you can easily centralize your marketing and sales data, allowing you to access all your data in one place. The platform covers a complete data pipeline, from data extraction to data transformation, normalization, and visualization. Furthermore, Improvado allows you to access a wide range of metrics and dimensions from SEMrush, providing you with a comprehensive view of your digital marketing performance. The platform is also highly scalable, capable of processing large volumes of data, and offers customization options to meet the unique needs of your business. Lastly, Improvado provides excellent customer support, ensuring a smooth and efficient experience when connecting SEMrush to Excel Power Query.

Summary of connection SEMrush to Excel Power Query

To summarize, connecting SEMrush and Excel Power Query is a valuable process for enterprise companies looking to analyze and visualize their marketing data. By utilizing Improvado, businesses can benefit from a scalable, customizable solution that streamlines the connection between the two platforms. Additionally, Improvado's high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data make it the ideal choice for connecting SEMrush and Excel Power Query. To learn more about how Improvado can help your business, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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