Connect Yandex Metrica to Excel Power Query with Zero API Maintenance

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What is Yandex Metrica?

Yandex Metrica is a powerful web analytics tool that helps enterprises monitor and analyze website traffic, user behavior, and marketing campaign performance. By using Yandex Metrica, large companies can gain valuable insights into audience demographics, track user interactions, and optimize their online presence to drive better results. This tool provides a comprehensive dashboard with detailed reports and customizable data visualization options, making it an essential asset for data-driven decision-making.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis feature of Microsoft Excel that enables enterprise users to connect, clean, and shape data from multiple sources with ease. It streamlines the process of importing, transforming, and visualizing data within Excel, helping businesses make informed decisions through powerful data analysis and visualization capabilities. Excel Power Query supports a wide range of data sources, making it an ideal solution for large organizations looking to consolidate and analyze data from various marketing and sales channels.

Connecting Yandex Metrica to Excel Power Query

Connecting Yandex Metrica to Excel Power Query can be done through the following steps:

  • Obtain an API key from your Yandex Metrica account.
  • Install the Yandex Metrica Excel Power Query connector, if available, or use a third-party data connector for Excel Power Query.
  • Configure the connector with your Yandex Metrica API key and other necessary settings, such as the date range and desired data fields.
  • Import data from Yandex Metrica to Excel Power Query using the configured connector.
  • Transform and clean the imported data, if necessary, to ensure accurate analysis and visualization.
  • Create custom visuals and reports using Excel Power Query's data modeling and visualization tools.
  • Schedule automatic data refreshes to keep your Yandex Metrica Excel Power Query dashboard up-to-date.
  • Alternatively, consider using a powerful marketing analytics platform like Improvado to streamline the process of connecting Yandex Metrica to Excel Power Query and centralizing your marketing and sales data. Improvado offers advanced features such as automated data extraction and transformation, making it an ideal solution for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to Excel Power Query with Improvado

Improvado is the best solution for connecting Yandex Metrica to Excel Power Query for several reasons. First, it simplifies the process of data extraction and transformation, saving you time and effort. With Improvado's data extraction and load capabilities, you can easily import data from Yandex Metrica and other sources directly into Excel Power Query. Secondly, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions available from Yandex Metrica, ensuring that you have access to the most relevant data for your analysis and visualization needs.

Furthermore, Improvado offers unmatched scalability and customization options, allowing you to tailor the platform to your organization's specific requirements. The platform is designed to handle large volumes of data, making it suitable for enterprises with extensive marketing and sales operations. Additionally, Improvado's high-quality customer support ensures that you receive prompt assistance and guidance throughout the data connection process.

Summary of connection Yandex Metrica to Excel Power Query

In summary, connecting Yandex Metrica to Excel Power Query can be achieved through a series of steps, but using Improvado significantly simplifies this process. With Improvado, you can centralize your marketing and sales data, ensuring the most accurate and up-to-date insights for data-driven decision-making. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and seamless data integration. To learn more about how Improvado can help you connect Yandex Metrica to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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