Connect Google Ads to Excel Power Query to Eliminate Human Error

Empower your marketing analytics with automated data connections using Improvado.

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What is Google Ads?

Google Ads is a powerful online advertising platform that enables large enterprises to reach their target audience effectively. By bidding on specific keywords and creating targeted ad campaigns, companies can increase brand visibility, drive website traffic, and boost conversions. Google Ads offers advanced targeting options, robust analytics, and a wide range of ad formats to help enterprise companies achieve their marketing goals.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis tool that helps enterprise companies easily connect, analyze, and visualize data from various sources. It comes as a built-in feature in Microsoft Excel, allowing users to perform advanced data manipulation tasks with minimal coding knowledge. Excel Power Query enables businesses to clean, transform, and merge data from different sources, create custom calculations, and build powerful data models for better decision-making.

Connecting Google Ads to Excel Power Query

Connecting Google Ads to Excel Power Query can be achieved through the following steps:

  • Create a Google Ads Developer Token to access the Google Ads API.
  • Set up a Google Cloud Platform project and enable the Google Ads API.
  • Create OAuth 2.0 credentials to authenticate and authorize API requests.
  • Retrieve the required Google Ads data using the API.
  • Import the Google Ads data into Excel Power Query using the Web connector or by connecting to a CSV file.
  • Transform and clean the data in Excel Power Query, as needed.
  • Build custom calculations, visualizations, and reports using the imported Google Ads data.
  • Alternatively, use an advanced marketing analytics platform like Improvado to automate the entire process of connecting Google Ads to Excel Power Query, saving time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Excel Power Query with Improvado

Improvado is the best solution for connecting Google Ads to Excel Power Query because it simplifies and automates the entire process. With Improvado, you don't need to worry about API credentials or manual data extraction. The platform handles the entire data pipeline, from data extraction to data transformation and visualization. Additionally, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Google Ads, making it easy to customize your data analysis and visualizations.

Moreover, Improvado is designed to handle large volumes of data, ensuring that even the most complex enterprise marketing campaigns can be analyzed and visualized. The platform also offers high-quality customer support, helping you address any issues that may arise during the data connection process. Finally, with Improvado, you can centralize your marketing and sales data, making it easier to gain insights and make data-driven decisions.

Summary of connection Google Ads to Excel Power Query

In summary, connecting Google Ads and Excel Power Query is a powerful way to analyze and visualize marketing data. By using Improvado to automate the connection process, enterprise companies can save time, ensure data accuracy, and handle large volumes of data. Improvado offers scalability, customization, high-quality customer support, and the ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Google Ads to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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