Connect Google Ads to Power BI to Streamline Marketing Analytics

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows large enterprises to create and manage search, display, and video ad campaigns. These campaigns drive brand awareness, increase website traffic, and generate leads or sales. With Google Ads, businesses can target specific keywords, demographics, and locations, ensuring their ads reach the right audience. By leveraging the platform's extensive reporting and analytics capabilities, marketing decision-makers can optimize ad spend and maximize ROI.

What is Power BI?

Power BI is a business analytics and data visualization tool that enables enterprises to create interactive, real-time dashboards and reports. With its robust data modeling and integration capabilities, Power BI allows organizations to aggregate data from multiple sources and transform it into meaningful insights. Its intuitive, user-friendly interface encourages collaboration and data-driven decision-making across all levels of the organization. By seamlessly connecting to a wide range of data sources, Power BI empowers enterprises to discover trends, identify opportunities, and make data-driven decisions with confidence.

Connecting Google Ads to Power BI

Connecting Google Ads to Power BI can be accomplished through various methods:

  • Directly importing data from Google Ads to Power BI using Google's API: This method requires API credentials and a basic understanding of API queries.
  • Using Power Query in Power BI to import data from a Google Sheets document containing the Google Ads data: This approach involves exporting Google Ads data to Google Sheets and then connecting the sheet to Power BI through Power Query.
  • Utilizing third-party connectors or tools, such as Supermetrics or CData, to simplify the integration process: These tools often provide pre-built connectors and support for various data sources, including Google Ads.
  • Choosing Improvado as a comprehensive solution for connecting Google Ads to Power BI: Improvado offers an advanced marketing analytics platform that covers the entire data pipeline, from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ads to Power BI with Improvado

Improvado is the ideal choice for connecting Google Ads to Power BI, as it offers numerous benefits over other solutions:

  • Scalability: Improvado is designed to handle large volumes of data, making it perfect for enterprises with extensive marketing data.
  • Customization: The platform allows users to tailor metrics and dimensions based on their specific needs, with a comprehensive data dictionary available for reference.
  • Centralized data management: Improvado consolidates marketing and sales data from various sources into a single platform, streamlining data analysis and visualization.
  • High-quality customer support: Improvado offers dedicated customer support to help users navigate the platform and address any issues that may arise during the integration process.

Summary of connection Google Ads to Power BI

In summary, connecting Google Ads and Power BI is a powerful way for large enterprises to visualize and analyze their marketing data. When it comes to integrating these two platforms, Improvado offers a scalable, customizable, and centralized solution with exceptional customer support. By leveraging Improvado's ability to process large volumes of data and centralize marketing and sales data, businesses can unlock valuable insights and make data-driven decisions with confidence. To learn more about how Improvado can transform your data analysis and visualization efforts, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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