Connect Adobe Analytics (ex. Omniture) to Power BI Automatically

Automate your marketing analytics with Improvado.

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a comprehensive analytics platform that empowers large enterprises to collect, analyze, and visualize digital marketing data. By using Adobe Analytics, organizations can gain valuable insights into customer behavior, optimize marketing campaigns, and improve overall business performance. This powerful tool allows marketing and analytics decision-makers to make data-driven decisions that accelerate growth and maximize ROI.

What is Power BI?

Power BI is a robust business intelligence and data visualization tool that enables large enterprises to turn raw data into actionable insights. With its user-friendly interface and advanced data analysis capabilities, Power BI allows organizations to create interactive dashboards, generate custom reports, and visualize data in real-time. By leveraging Power BI, companies can make informed decisions, drive efficiency, and boost productivity across the organization.

Connecting Adobe Analytics (ex. Omniture) to Power BI

Connecting Adobe Analytics (ex. Omniture) to Power BI can be achieved through various methods:

  • Use Power Query to import data from Adobe Analytics (ex. Omniture) to Power BI. This method involves configuring an API connection and transforming the data into a suitable format for Power BI.
  • Utilize a third-party connector, such as the Adobe Analytics (ex. Omniture) Power BI connector, to automate the data import process.
  • Export data from Adobe Analytics (ex. Omniture) in CSV or Excel format and manually import it into Power BI.
  • Develop a custom solution using programming languages, such as R or Python, to extract data from Adobe Analytics (ex. Omniture) and load it into Power BI.
  • Implement a data connector for Power BI, such as Improvado, that streamlines the entire process and offers numerous benefits over other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Power BI with Improvado

Improvado provides a seamless and efficient way to connect Adobe Analytics (ex. Omniture) to Power BI. As an advanced marketing analytics platform, Improvado offers a complete data pipeline, from data extraction and transformation to data visualization. By using Improvado, organizations can easily centralize their Adobe Analytics (ex. Omniture) data and visualize it in Power BI.

Some of the benefits of using Improvado include:

  • Scalability: Improvado is built to handle large volumes of data, making it a perfect fit for large enterprises with complex data needs.
  • Customization: Improvado allows users to customize metrics and dimensions, ensuring that the data is tailored to their specific requirements. Learn more about metrics and dimensions here.
  • High-quality customer support: Improvado offers dedicated support to help organizations through every step of the data integration process.
  • Real-time data visualization: With Improvado, data is automatically extracted, transformed, and loaded into Power BI, allowing users to visualize their Adobe Analytics (ex. Omniture) data in real-time.

Summary of connection Adobe Analytics (ex. Omniture) to Power BI

In summary, connecting Adobe Analytics (ex. Omniture) and Power BI is an essential process for large enterprises looking to leverage their marketing data for informed decision-making. By using Improvado, organizations can benefit from a scalable, customizable, and efficient solution that centralizes marketing and sales data. With real-time data visualization and high-quality customer support, Improvado is the ideal choice for organizations looking to extract the most value from their Adobe Analytics (ex. Omniture) data. Book a call with an expert to learn more about how Improvado can help your organization connect Adobe Analytics (ex. Omniture) to Power BI.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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