Connect CallTrackingMetrics to Power BI for Real-Time Data Flow

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful call tracking and contact center solution that enables enterprise companies to optimize their marketing efforts and improve their customer experience. By tracking and analyzing phone calls, texts, chats, and form submissions, CallTrackingMetrics provides valuable insights into customer interactions and campaign performance. This helps businesses make informed decisions, allocate resources effectively, and increase ROI on their marketing initiatives.

What is Power BI?

Power BI is a business intelligence and data visualization tool designed for enterprise companies. It enables users to analyze, visualize, and share data in a highly interactive and easy-to-understand format. With Power BI, organizations can gain valuable insights, uncover hidden trends and patterns, and make data-driven decisions. Power BI offers a wide range of visualizations, data transformation capabilities, and seamless integration with various data sources, making it a popular choice for businesses looking to turn their data into actionable insights.

Connecting CallTrackingMetrics to Power BI

Connecting CallTrackingMetrics to Power BI involves several steps:

  • Exporting data from CallTrackingMetrics: First, you need to export the data you want to analyze in Power BI. This can be done via CallTrackingMetrics' API, CSV export, or other third-party integrations.
  • Preparing the data: Once you have the data from CallTrackingMetrics, you need to clean, transform, and structure it according to your analysis requirements.
  • Importing data into Power BI: After preparing the data, you can import it into Power BI using the built-in data extraction and load capabilities or using a third-party connector.
  • Creating visualizations: With the data imported, you can begin creating visualizations and dashboards in Power BI to analyze and explore the CallTrackingMetrics data.
  • Sharing and collaborating: Power BI allows you to share your visualizations and dashboards with your team, making it easy to collaborate and make data-driven decisions.
  • Using Improvado: For a more streamlined and efficient approach, you can use Improvado to connect CallTrackingMetrics to Power BI without the need for manual data extraction, transformation, and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Power BI with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to Power BI because it simplifies the data integration process and ensures that your marketing data is always accurate and up-to-date. With Improvado, you can:

  • Automate the data extraction and transformation process, eliminating the need for manual intervention.
  • Access a large library of metrics and dimensions that can be automatically extracted from CallTrackingMetrics and loaded into Power BI.
  • Ensure data accuracy and reliability by using a platform specifically designed for marketing data integration.
  • Benefit from high-quality customer support and dedicated account management to help you get the most out of your data integration and analysis efforts.
  • Scale your data integration efforts with ease, as Improvado can handle large volumes of data and connect to a wide range of marketing and sales platforms.

Summary of connection CallTrackingMetrics to Power BI

In summary, connecting CallTrackingMetrics and Power BI is a powerful way to analyze and visualize your marketing data, enabling you to make data-driven decisions and optimize your marketing efforts. By using Improvado to handle the data integration process, you can benefit from a streamlined and efficient approach that ensures data accuracy and reliability, while also providing scalability, customization, and top-notch customer support. To learn more about how Improvado can help you connect CallTrackingMetrics to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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