Connect TikTok Ads to Power BI to Make Data-Driven Decisions

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows enterprises to reach a massive global audience with engaging, short-form video content. With its unique targeting capabilities, TikTok Ads helps businesses reach their ideal customers and drive results through high-impact ad formats. Large enterprises benefit from TikTok Ads by increasing brand awareness, driving website traffic, and generating leads and sales.

What is Power BI?

Power BI is a business intelligence and data visualization tool that enables enterprises to make data-driven decisions. With its extensive capabilities, Power BI allows users to create interactive dashboards, perform real-time data analysis, and generate insightful reports. Enterprise companies benefit from Power BI by gaining valuable insights, identifying trends, and making informed decisions to drive business growth.

Connecting TikTok Ads to Power BI

Connecting TikTok Ads to Power BI can be achieved through several methods:

  • Manually exporting data from TikTok Ads and importing it into Power BI using CSV or Excel files. This process can be time-consuming and may require regular updates to keep the data current.
  • Using Power BI's built-in data connectors to connect to TikTok Ads directly. This method allows for real-time data updates but may be limited in the metrics and dimensions available for analysis.
  • Utilizing third-party data connectors or API integrations to link TikTok Ads to Power BI. This option provides more flexibility in the data available for analysis but may require additional configuration and maintenance.
  • Choosing a comprehensive marketing analytics platform like Improvado, which simplifies the process of connecting TikTok Ads to Power BI by offering a complete data pipeline solution. From data extraction and transformation to visualization, Improvado centralizes your marketing data and enables seamless integration with Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting TikTok Ads to Power BI with Improvado

Improvado is the best solution for connecting TikTok Ads to Power BI, offering several advantages over other methods:

  • Scalability: Improvado can handle large volumes of data, making it ideal for large enterprises with extensive marketing data needs.
  • Customization: Improvado allows users to customize the metrics and dimensions they want to analyze, providing access to a comprehensive data dictionary for TikTok Ads.
  • Quality customer support: With Improvado, you can count on responsive and knowledgeable customer support to help you through the process of connecting TikTok Ads to Power BI.
  • Data centralization: Improvado enables businesses to centralize their marketing and sales data, making it easier to manage and analyze data from multiple sources in Power BI.

Summary of connection TikTok Ads to Power BI

In summary, connecting TikTok Ads to Power BI is crucial for enterprise companies looking to gain valuable insights from their marketing data. Improvado offers the best solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can seamlessly integrate TikTok Ads with Power BI and unlock the full potential of your data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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