Connect TikTok Ads to Metabase to Make Data-Driven Decisions

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows enterprise companies to reach a massive, engaged audience through short-form video content. By leveraging TikTok's unique targeting capabilities and creative ad formats, businesses can drive brand awareness, increase user engagement, and generate sales. Utilizing TikTok Ads provides enterprise companies with the opportunity to tap into a highly engaged user base, expand their reach, and ultimately, achieve a strong return on investment.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization platform, designed to help enterprise companies make data-driven decisions. With its user-friendly interface and powerful data visualization tools, Metabase enables businesses to create insightful reports and dashboards, which can be easily shared across teams. The platform supports a wide range of data sources, making it an ideal choice for large enterprises looking to centralize their data and gain actionable insights from it.

Connecting TikTok Ads to Metabase

Connecting TikTok Ads to Metabase can be achieved through several methods:

  • Using TikTok Ads API: By leveraging the API, you can extract data from TikTok Ads and import it into Metabase for further analysis. This method requires programming knowledge and can be time-consuming.
  • Building a custom data connector: Develop your own data connector to integrate TikTok Ads with Metabase. This solution demands technical expertise and can be difficult to maintain.
  • Utilizing a third-party integration tool: A number of tools are available to help you connect TikTok Ads to Metabase, but they may come with limitations in terms of data access and customization options.
  • Choosing Improvado: As an advanced marketing analytics platform, Improvado offers a seamless and efficient way to extract and load data from TikTok Ads to Metabase. This solution is specifically designed for large enterprises and provides a comprehensive data pipeline, from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to Metabase with Improvado

Improvado is the best solution for connecting TikTok Ads to Metabase for several reasons:

  • Scalability: Improvado is built to handle large volumes of data, making it ideal for enterprises with extensive marketing campaigns.
  • Customization: The platform offers a high level of customization, allowing you to choose the specific metrics and dimensions you want to extract from TikTok Ads and visualize in Metabase.
  • Centralization: Improvado can connect to a wide range of data sources, enabling you to centralize all your marketing and sales data in one place.
  • Quality customer support: Improvado provides exceptional customer support, ensuring that any issues encountered during the integration process are quickly resolved.

Summary of connection TikTok Ads to Metabase

In summary, connecting TikTok Ads and Metabase provides enterprise companies with a powerful combination of advertising and data visualization capabilities. By choosing Improvado as the solution to connect these platforms, businesses benefit from a scalable, customizable, and centralized data pipeline, capable of handling large volumes of data. With Improvado's high-quality customer support and the ability to book a call with an expert, enterprises can ensure that their TikTok Ads data is effectively integrated with Metabase for optimal data-driven decision making.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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