Connect Zendesk to Metabase to Get Analysis-Ready Data

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What is Zendesk?

Zendesk is a comprehensive customer support solution that helps large enterprises manage customer interactions across multiple channels, including email, chat, phone, and social media. By streamlining communication and centralizing customer data, Zendesk enables companies to deliver personalized support, improve customer satisfaction, and analyze performance to drive continuous improvement. With its robust API, Zendesk can be easily connected with other data sources for a more comprehensive view of customer interactions and marketing insights.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables enterprises to visualize, analyze, and share data insights across their organization. With an intuitive drag-and-drop interface, Metabase makes it easy for non-technical users to create custom dashboards, explore data, and ask questions about their company's performance. By connecting Metabase to various data sources, businesses can gain a holistic view of their operations and make data-driven decisions to improve efficiency, drive revenue, and outperform competitors.

Connecting Zendesk to Metabase

There are several ways to connect Zendesk data to Metabase for visualization and analysis:

  • Using Zendesk's built-in reporting features, manually export data as a CSV file and then import it into Metabase.
  • Use a custom script to extract data from Zendesk's API and load it into a database that Metabase can connect to.
  • Utilize a third-party data connector to sync data between Zendesk and Metabase automatically.
  • Choose an advanced marketing analytics platform like Improvado, which covers the complete data pipeline from data extraction and transformation to visualization in Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zendesk to Metabase with Improvado

Improvado is the premier solution for connecting Zendesk to Metabase due to its robust and scalable data pipeline that can handle large volumes of data across different sources. With Improvado, businesses can easily extract all relevant metrics and dimensions from Zendesk and other data sources, and normalize them for seamless integration with Metabase.

Improvado's platform is highly customizable, allowing users to define their data transformation logic and meet specific business needs. The platform also provides high-quality customer support to ensure all integration challenges are addressed promptly and efficiently.

By using Improvado to connect Zendesk to Metabase, businesses can centralize their marketing and sales data, enabling teams to access accurate, up-to-date information for better decision-making.

Summary of connection Zendesk to Metabase

In summary, connecting Zendesk to Metabase enables businesses to visualize and analyze customer support data alongside other key performance indicators, resulting in more informed decision-making. Improvado's advanced marketing analytics platform offers a scalable, customizable solution for integrating Zendesk and Metabase, ensuring businesses can access accurate and up-to-date data for better insights. With Improvado's comprehensive data pipeline, businesses can centralize their marketing and sales data, enabling teams to make data-driven decisions and drive growth. To learn more about how Improvado can help your business connect Zendesk to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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