Connect HubSpot to Metabase for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is HubSpot?

HubSpot is a leading marketing, sales, and customer service platform designed to help businesses grow. It offers a suite of tools for inbound marketing, CRM, and automation, enabling enterprises to attract, engage, and delight customers. By leveraging HubSpot, large enterprises can streamline their marketing efforts, increase lead generation, and improve customer retention.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that simplifies the process of analyzing and sharing data. It features an intuitive interface, customizable dashboards, and a powerful query builder, making it easy for enterprises to explore their data and gain insights. Metabase is ideal for companies looking to better understand their data, monitor KPIs, and make data-driven decisions.

Connecting HubSpot to Metabase

Connecting HubSpot to Metabase can be achieved through a series of steps:

  • Export data from HubSpot: HubSpot provides several options for exporting data, including using its API or exporting CSV files. Choose the most suitable method based on your requirements and technical expertise.
  • Store the exported data: Set up a database or data storage solution to store the exported data from HubSpot. This is an essential step before importing the data into Metabase.
  • Prepare the data: Clean and normalize the data to ensure it is in a suitable format for importing into Metabase. This may involve data transformation and normalization tasks, such as mapping columns and data types.
  • Import the data into Metabase: Metabase allows users to connect to various databases, such as MySQL, PostgreSQL, and more. Configure the connection settings according to your chosen database and import the data.
  • Create visualizations: Once the data is imported, you can start creating visualizations and dashboards in Metabase to analyze your HubSpot data.
  • Alternatively, use Improvado for a more seamless and efficient solution to connect HubSpot to Metabase. Improvado offers a powerful data extraction and load solution, eliminating the need to manually export, store, and prepare data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting HubSpot to Metabase with Improvado

Connecting HubSpot to Metabase with Improvado is the best solution for enterprises seeking a seamless and efficient integration. Improvado is a marketing analytics platform that covers the entire data pipeline, from data extraction to visualization. It simplifies the process of connecting HubSpot to Metabase by automating data extraction, transformation, and normalization. With Improvado, you can easily access a comprehensive list of metrics and dimensions from HubSpot, enabling you to create more detailed and insightful visualizations in Metabase. Additionally, Improvado provides exceptional customer support, ensuring a smooth and hassle-free integration experience.

Summary of connection HubSpot to Metabase

In summary, connecting HubSpot to Metabase allows enterprises to analyze and visualize their marketing data more effectively. By leveraging Improvado, companies can benefit from a scalable, customizable solution that simplifies the entire process. Improvado also offers high-quality customer support, the ability to process large volumes of data, and a centralized platform for managing marketing and sales data. To learn more about how Improvado can help you connect HubSpot to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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