Connect HubSpot to Excel Power Query with Zero API Maintenance

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What is HubSpot?

HubSpot is a leading inbound marketing, sales, and customer service platform that helps enterprise companies attract, engage, and delight customers. By offering a suite of tools, including marketing automation, CRM, and analytics, HubSpot enables companies to create personalized experiences for their customers, streamline sales processes, and make data-driven decisions. Large enterprises benefit from HubSpot's scalability, integration capabilities, and robust reporting features.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel that allows enterprise companies to connect, combine, and manipulate data from various sources. With its intuitive interface and extensive capabilities, users can cleanse, reshape, and enrich data to create insightful reports and visualizations. Excel Power Query helps large enterprises save time and resources by automating repetitive tasks, consolidating data from multiple sources, and enabling in-depth analysis of complex datasets.

Connecting HubSpot to Excel Power Query

Connecting HubSpot to Excel Power Query can be done in several ways:

  • Using HubSpot's native export feature to export data in CSV or Excel format, and then importing the data into Excel Power Query.
  • Connecting Excel Power Query directly to HubSpot's API, allowing for real-time access to HubSpot data. This method requires some technical expertise and knowledge of APIs.
  • Utilizing third-party data connectors, such as the Improvado data extraction and load tool, to seamlessly integrate HubSpot data into Excel Power Query.

While each method has its advantages, using Improvado offers a more efficient and streamlined approach to connecting HubSpot to Excel Power Query, as it eliminates the need for manual data exports and API integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting HubSpot to Excel Power Query with Improvado

Improvado is the best solution for connecting HubSpot and Excel Power Query because it offers a complete data pipeline, from data extraction to visualization. As a powerful marketing analytics platform, Improvado allows users to easily extract and load data from HubSpot into Excel Power Query, without the need for coding or API knowledge. In addition, Improvado's data dictionary provides predefined metrics and dimensions, simplifying the data transformation and normalization process.

With Improvado, marketing and analytics decision-makers can focus on analyzing data and making informed decisions, rather than spending time on data preparation and integration. Moreover, Improvado offers high-quality customer support to help users with any issues or questions they might have.

Summary of connection HubSpot to Excel Power Query

In summary, connecting HubSpot and Excel Power Query is essential for enterprise companies looking to gain insights from their marketing data. While there are multiple ways to connect these platforms, Improvado provides the most efficient and comprehensive solution. By offering scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado helps users centralize their marketing and sales data for better analysis and decision-making. To learn more about Improvado's capabilities and how it can transform your data analysis process, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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