Connect HubSpot to Looker for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is HubSpot?

HubSpot is a leading marketing, sales, and customer service platform designed to help businesses grow efficiently. Enterprise companies benefit from using HubSpot by leveraging its automation, analytics, and reporting tools to manage and optimize their inbound marketing strategies. This all-in-one solution helps organizations create tailored customer experiences, generate high-quality leads, and boost conversions, driving revenue growth and customer satisfaction.

What is Looker?

Looker is a powerful data analytics and visualization tool that enables enterprise companies to make data-driven decisions. With its robust data modeling capabilities, Looker allows businesses to transform raw data into actionable insights, empowering decision-makers to track key performance indicators (KPIs) and optimize their strategies. By integrating Looker into their analytics stack, organizations can uncover hidden trends, identify growth opportunities, and drive operational efficiency.

Connecting HubSpot to Looker

Connecting HubSpot to Looker can be achieved through several methods:

  • Using HubSpot's native API: Access HubSpot's API documentation to create custom integrations with Looker, allowing you to import data from HubSpot to Looker. This method requires technical expertise and ongoing maintenance.
  • Using a data connector for Looker HubSpot: Some data connectors, like the Looker HubSpot connector, simplify the process of linking HubSpot to Looker by automating data extraction and load. However, these tools may have limitations in terms of scalability or customization.
  • Exporting data manually: You can export HubSpot data as CSV files and then import them into Looker. This process is time-consuming and error-prone, especially for large volumes of data.
  • Using Improvado: This advanced marketing analytics platform offers a complete data pipeline solution, from data extraction to data visualization, making it the most reliable and efficient way to connect HubSpot to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting HubSpot to Looker with Improvado

Improvado is the best solution to connect HubSpot to Looker, offering several advantages over alternative methods. Its powerful data extraction capabilities enable you to automatically extract metrics and dimensions from HubSpot, saving time and ensuring data accuracy. Improvado's data transformation and normalization features allow you to harmonize data from different sources, enabling seamless integration with Looker.

With Improvado, you can effortlessly visualize HubSpot data in Looker, creating custom dashboards and reports tailored to your organization's needs. Additionally, Improvado's platform is built for scalability, making it an ideal choice for large enterprises with high data volumes. Its customization options enable you to adapt the platform to your specific requirements, ensuring you get the insights you need to drive growth and performance.

Improvado's dedicated customer support team is always ready to assist you with any issues or questions, ensuring seamless integration and continued success with your HubSpot Looker dashboard.

Summary of connection HubSpot to Looker

In summary, connecting HubSpot and Looker is made simple and efficient with Improvado. This advanced marketing analytics platform offers a complete data pipeline solution, covering data extraction, transformation, and visualization. Its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data make it the ideal choice for enterprise companies looking to make the most of their HubSpot and Looker integration. To learn more and get started, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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