Connect HubSpot to Looker Studio to Streamline Marketing Analytics

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What is HubSpot?

HubSpot is a leading inbound marketing, sales, and customer service platform that helps large enterprises grow their businesses. It offers a suite of tools for managing marketing campaigns, generating leads, tracking customer interactions, and analyzing data. By using HubSpot, enterprise companies can streamline their marketing efforts, improve lead nurturing, and ultimately increase their revenue.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform that enables enterprises to explore, analyze, and share data-driven insights. With its intuitive interface, users can easily build custom dashboards, create interactive reports, and collaborate with team members on data-driven projects. Looker Data Studio helps enterprise companies make more informed decisions, optimize business processes, and uncover hidden opportunities by leveraging their data.

Connecting HubSpot to Looker Studio

Connecting HubSpot to Looker Data Studio can be achieved in several ways, including:

  • Using HubSpot's built-in integration with Looker Data Studio, which allows you to directly connect your HubSpot data for analysis and visualization. This is a quick and simple solution, but it may not offer all the customization options or scalability that large enterprises require.
  • Utilizing a third-party data connector for Looker Data Studio HubSpot, which can offer more advanced features and customization options. These connectors can help you import data from HubSpot to Looker Data Studio, sync data between the two platforms, and visualize HubSpot data within Looker Data Studio. However, these third-party solutions can be more complex to set up and may require dedicated support.
  • Building a custom solution to extract data from HubSpot to Looker Data Studio using APIs, which requires in-depth technical knowledge and can be time-consuming to develop and maintain.
  • Using Improvado, a comprehensive marketing analytics platform that covers the entire data pipeline, to extract and load your HubSpot data into Looker Data Studio with ease. This option provides the most benefits in terms of customization, scalability, and support, making it the ideal choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting HubSpot to Looker Studio with Improvado

Improvado is the best solution for connecting HubSpot to Looker Data Studio because it addresses the unique needs of large enterprises by offering a complete data pipeline, from data extraction to visualization. With Improvado, you can easily centralize your marketing and sales data, allowing for seamless integration with Looker Data Studio. It offers a wide range of metrics and dimensions that can be automatically extracted from your HubSpot data, enabling you to create more advanced visualizations and analyses.

Improvado's platform is highly customizable, allowing you to tailor your data pipeline to your specific needs. It also provides exceptional scalability, enabling you to process large volumes of data from multiple sources without compromising performance. Furthermore, Improvado's dedicated customer support team is always available to help you with any issues or questions you may have, ensuring a smooth and seamless integration process.

Summary of connection HubSpot to Looker Studio

In summary, connecting HubSpot and Looker Data Studio is essential for enterprise companies looking to leverage their marketing data effectively. With Improvado, you benefit from a scalable, customizable solution that processes large volumes of data while centralizing your marketing and sales information. Plus, you can rely on their high-quality customer support to ensure a successful integration. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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