Connect Amplitude to Looker Studio for Real-Time Data Flow

Accelerate data connection between marketing platforms with Improvado.

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What is Amplitude?

Amplitude is a leading product analytics platform that provides valuable insights into user behavior and product performance. By leveraging Amplitude, enterprise companies can optimize their products and marketing strategies, leading to increased user engagement and revenue. With its advanced analysis capabilities, Amplitude enables businesses to understand customer journeys, identify growth opportunities, and make data-driven decisions.

What is Looker Studio?

Looker Data Studio is a powerful, modern data platform that allows enterprises to explore, analyze, and share data with ease. By providing a comprehensive suite of visualization tools, Looker Data Studio empowers organizations to transform raw data into actionable insights, enabling better decision-making across departments. With its robust, scalable architecture, Looker Data Studio is an ideal solution for large enterprises that require advanced analytics and reporting capabilities.

Connecting Amplitude to Looker Studio

There are several ways to connect Amplitude to Looker Data Studio, including:

  • Using Amplitude's native integration with Looker Data Studio. This method requires setting up a data connection in Looker Data Studio, configuring access to Amplitude's API, and importing the necessary data into Looker Data Studio.
  • Utilizing an ETL (extract, transform, load) tool to extract data from Amplitude and load it into Looker Data Studio. This method often involves writing custom scripts or using a third-party service to handle the data transformation and syncing process.
  • Leveraging a data connector specifically designed for connecting Amplitude to Looker Data Studio. These connectors typically handle the extraction and loading of data, as well as the necessary data transformations, making the process more streamlined and efficient.
  • Choosing to work with Improvado, an advanced marketing analytics platform that provides a complete data pipeline, from data extraction to data visualization. With Improvado, you can seamlessly connect Amplitude to Looker Data Studio, eliminating the need for manual data manipulation or custom scripts.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amplitude to Looker Studio with Improvado

Improvado is the best solution for connecting Amplitude to Looker Data Studio, thanks to its comprehensive features and ease of use. With Improvado, you can effortlessly extract metrics and dimensions from Amplitude, using the platform's data dictionary to ensure that all required data is correctly imported into Looker Data Studio. Furthermore, Improvado handles data transformations and normalization, allowing you to focus on data analysis and visualization, rather than data wrangling.

When you choose Improvado as your data connector, you're also benefiting from a scalable and customizable solution that can handle large volumes of data. With Improvado, you can centralize marketing and sales data, ensuring that all relevant insights are accessible in one place. Plus, Improvado's top-notch customer support is always available to assist with any issues or questions that may arise during the data integration process.

Summary of connection Amplitude to Looker Studio

In summary, connecting Amplitude to Looker Data Studio can be a complex process, but with the right tools, it becomes more efficient and streamlined. Improvado is the perfect solution for enterprises looking to integrate Amplitude with Looker Data Studio, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado empowers businesses to make data-driven decisions and unlock valuable insights. To learn more about how Improvado can help connect Amplitude to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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