Connect Amplitude to Grafana to Eliminate Human Error

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What is Amplitude?

Amplitude is a powerful analytics platform that helps enterprise companies gain insights into user behavior by tracking and analyzing data from digital products. By using Amplitude, businesses can discover trends, identify segments, and optimize their products to boost user engagement, retention, and revenue. With its advanced analytics capabilities, Amplitude enables large organizations to make data-driven decisions and create more personalized experiences for their customers.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool that allows enterprises to create interactive, real-time dashboards for analyzing and displaying various metrics and data points. With its robust and customizable features, Grafana enables businesses to visualize and analyze data from multiple sources, fostering better collaboration among teams and driving more informed decision-making. Grafana is particularly valuable for large enterprises due to its ability to handle large volumes of data and integrate with numerous data sources.

Connecting Amplitude to Grafana

  • To connect Amplitude to Grafana, you will first need to create an Amplitude API key, which can be found in the Amplitude dashboard under "Settings."
  • Next, you will need to install the Amplitude data source plugin for Grafana. You can do this by navigating to the Grafana plugins page and searching for "Amplitude," then following the installation instructions provided.
  • Once the plugin is installed, go to the Grafana data sources page and click "Add data source." Select "Amplitude" from the list of available data sources.
  • In the Amplitude data source settings, enter the API key you created earlier, along with your Amplitude project ID and any other required information. Click "Save & Test" to confirm that the connection is successful.
  • With the data source configured, you can now create Grafana dashboards and panels that visualize Amplitude data. Use Grafana's built-in query builder to select the Amplitude metrics and dimensions you want to display, and customize the visualization settings to your preferences.
  • For a more streamlined and efficient process, you can also use a data connector like Improvado to extract and load data from Amplitude to Grafana. This approach offers added benefits such as data transformation and normalization, making it easier to analyze and visualize your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amplitude to Grafana with Improvado

Improvado is the ideal solution for connecting Amplitude to Grafana, offering a complete data pipeline that covers extraction, transformation, normalization, and visualization. With Improvado's advanced marketing analytics platform, you can automate the process of importing data from Amplitude to Grafana, saving time and effort.

Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions you need for your analysis, ensuring that you have access to the most accurate and up-to-date information. Additionally, Improvado's platform is built to handle large volumes of data and centralize marketing and sales data, making it the perfect choice for enterprise companies.

By choosing Improvado to connect Amplitude to Grafana, you'll benefit from a customizable, scalable solution with top-notch customer support, ensuring that your company's data analysis and visualization needs are met with ease and efficiency.

Summary of connection Amplitude to Grafana

In summary, connecting Amplitude and Grafana is a powerful way for enterprises to gain valuable insights from their marketing data. By using Improvado's advanced marketing analytics platform, businesses can automate the process of importing data from Amplitude to Grafana, ensuring access to accurate and up-to-date metrics and dimensions. With Improvado's scalable, customizable solution, companies can centralize their marketing and sales data, allowing them to process large volumes of data and create more informed strategies. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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