Connect Zendesk Support to Grafana to Streamline Marketing Analytics

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What is Zendesk Support?

Zendesk Support is a leading customer service software that helps large enterprises streamline their customer support processes, centralize communication, and improve customer satisfaction. By providing a unified platform for handling customer support tickets, businesses can efficiently manage their support channels and track customer interactions, leading to faster response times and improved customer experiences.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring tool that allows enterprises to create interactive and informative dashboards. By connecting to various data sources, Grafana makes it easy to visualize, analyze, and monitor key performance indicators (KPIs) and other important data in real-time. With its customizable features and ability to handle large amounts of data, Grafana is an excellent choice for businesses looking to gain insights from their data and make data-driven decisions.

Connecting Zendesk Support to Grafana

To connect Zendesk Support to Grafana, follow these steps:

  • Set up a Zendesk API token: Log in to your Zendesk Support account, navigate to the API settings, and create a new API token. This token will be used to authenticate your connection with Grafana.
  • Install the Zendesk Support data connector for Grafana: Find an appropriate data connector or build one yourself, then install it in your Grafana instance.
  • Configure the data source: In Grafana, add a new data source and select the Zendesk Support connector. Enter the required information, including your Zendesk Support domain and API token.
  • Build your dashboard: Once the data source is configured, you can start building your Zendesk Support Grafana dashboard. Add panels and select the desired metrics and dimensions from your Zendesk Support data.
  • Alternatively, use Improvado: If you want to simplify the process and benefit from a complete data pipeline solution, you can use Improvado to extract and load your Zendesk Support data to Grafana, without needing to set up a connector or configure the data source.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zendesk Support to Grafana with Improvado

Improvado is the ideal solution for connecting Zendesk Support to Grafana. By handling the entire data pipeline from extraction to visualization, Improvado eliminates the need to set up and maintain complex data connectors. With its advanced data transformation and normalization capabilities, Improvado ensures that the data from Zendesk Support is properly formatted and ready for visualization in Grafana.

Improvado also provides a comprehensive data dictionary with a list of available metrics and dimensions, making it easy for you to select the most relevant data for your dashboards. Additionally, Improvado's scalable and customizable solution can handle large volumes of data, ensuring that your dashboards remain responsive and up-to-date even as your data grows.

Summary of connection Zendesk Support to Grafana

In conclusion, connecting Zendesk Support to Grafana allows enterprises to better visualize and analyze their customer support data, leading to improved decision-making and customer satisfaction. Improvado's comprehensive data pipeline solution simplifies the process, providing a scalable, customizable, and efficient way to centralize marketing and sales data in Grafana. With high-quality customer support and the ability to process large volumes of data, Improvado is the best choice for connecting Zendesk Support and Grafana. To learn more about Improvado's solution, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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