Connect Yandex Metrica to Grafana for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is Yandex Metrica?

Yandex Metrica is a powerful web analytics tool that provides enterprise companies with valuable insights into user behavior, traffic sources, and overall website performance. With its advanced features like session replay, heatmaps, and conversion funnel analysis, Yandex Metrica helps businesses optimize their digital marketing strategies and drive growth. By leveraging this data, enterprise companies can make informed decisions to improve user experience, increase conversions, and ultimately boost revenue.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform designed for enterprise companies. It allows users to create interactive and customizable dashboards that display data from a wide range of sources, making it easier to identify trends, track KPIs, and make data-driven decisions. Grafana's advanced visualization capabilities and extensive plugin ecosystem make it a powerful tool for businesses looking to gain actionable insights from their data and improve overall performance.

Connecting Yandex Metrica to Grafana

Connecting Yandex Metrica to Grafana involves several steps:

  • First, ensure that both your Yandex Metrica and Grafana accounts are set up and properly configured.
  • Create an API key in your Yandex Metrica account to allow Grafana to access your data.
  • Install and configure the appropriate Grafana data connector for Yandex Metrica, which can be found in the Grafana plugin library.
  • Configure the data source settings in Grafana by providing the required Yandex Metrica API key and other necessary credentials.
  • Once the data source is set up, you can create custom dashboards in Grafana to visualize your Yandex Metrica data and derive insights from it.
  • For a more streamlined and scalable solution, consider using Improvado to extract and load data from Yandex Metrica to Grafana, eliminating the need for complex configurations and manual data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to Grafana with Improvado

Improvado is the best solution for connecting Yandex Metrica to Grafana due to its robust data pipeline, which simplifies data extraction, transformation, and visualization. With Improvado, you can automatically extract metrics and dimensions from Yandex Metrica and normalize the data for seamless integration with Grafana. This eliminates the need for manual data manipulation and ensures that you have accurate, up-to-date information for your dashboards and reports.

In addition to its advanced data capabilities, Improvado offers unparalleled scalability and customization options to suit the specific needs of enterprise companies. Its powerful platform is designed to handle large volumes of data and can centralize marketing and sales data from various sources, making it easier to analyze and derive insights from your Yandex Metrica data. With Improvado's high-quality customer support and dedicated team of experts, you can rest assured that your data integration process will be smooth and efficient.

Summary of connection Yandex Metrica to Grafana

In summary, connecting Yandex Metrica to Grafana can provide enterprise companies with valuable insights and powerful data visualizations that drive informed decision-making and improved performance. By using Improvado to streamline this process, businesses can benefit from its scalability, customization options, high-quality customer support, and ability to process large volumes of data. With Improvado's centralized marketing and sales data platform, you can effortlessly integrate Yandex Metrica with Grafana and unlock the full potential of your data analytics. To learn more about how Improvado can help your business succeed, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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