Connect Mixpanel to Grafana to Get Analysis-Ready Data

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What is Mixpanel?

Mixpanel is a powerful analytics platform that helps enterprise companies understand user behavior and drive growth. By tracking user interactions with web and mobile applications, Mixpanel provides insights that help businesses optimize their user experience, increase engagement, and improve conversion rates. The platform offers advanced features such as funnel analysis, cohort analysis, and A/B testing, making it a valuable tool for large enterprises seeking to make data-driven decisions.

What is Grafana?

Grafana is a popular open-source visualization and analytics platform that enables enterprise companies to create interactive and customizable dashboards for real-time monitoring and analysis of their data. With its rich set of visualization options, Grafana helps businesses gain insights into their operations, track performance metrics, and identify trends and anomalies. The platform supports a wide range of data sources and offers powerful alerting capabilities, making it an essential tool for data-driven enterprises.

Connecting Mixpanel to Grafana

There are several ways to connect Mixpanel to Grafana:

  • Create a custom data connector for Grafana Mixpanel, which requires programming skills to develop and maintain.
  • Utilize a third-party Grafana data connector that supports Mixpanel integration, but this may limit the available metrics and dimensions, and may not be updated regularly.
  • Use a webhook to send Mixpanel data to a database or data store supported by Grafana, and then use Grafana's built-in data sources to visualize the data. This method may require additional data transformation and normalization steps.
  • Extract data from Mixpanel to Grafana using an ETL (Extract, Transform, Load) tool that automates the data pipeline process. This approach often involves additional costs and complexity.
  • Choose Improvado, an advanced marketing analytics platform that offers a complete data pipeline solution, including data extraction and load, transformation, normalization, and visualization. Improvado simplifies the process of connecting Mixpanel to Grafana and offers numerous benefits over other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mixpanel to Grafana with Improvado

Improvado is the best solution for connecting Mixpanel to Grafana, as it offers several advantages over alternative methods:

  • Automated data extraction and import, eliminating the need for manual data manipulation and minimizing the risk of errors.
  • Pre-built data connectors for Grafana Mixpanel, ensuring seamless integration and allowing you to focus on data analysis and visualization.
  • Customizable data transformations and normalization, enabling you to tailor the data to your specific needs.
  • Scalability and flexibility to handle large volumes of data from multiple marketing and sales sources.
  • Access to a comprehensive data dictionary that includes all available metrics and dimensions supported by Mixpanel, ensuring complete visibility into your data.
  • High-quality customer support, with dedicated experts available to assist you with any issues or questions.

Summary of connection Mixpanel to Grafana

In summary, connecting Mixpanel and Grafana is a powerful way to visualize and analyze your marketing data. By choosing Improvado as your data pipeline solution, you benefit from a scalable, customizable, and user-friendly platform. Improvado's ability to process large volumes of data from various sources and centralize marketing and sales information makes it a top choice for enterprise companies seeking to make data-driven decisions. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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