Connect Google Ads to Grafana to Eliminate Human Error

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows enterprises to reach targeted audiences and drive business growth. By creating and managing ad campaigns, companies can increase brand awareness, generate high-quality leads, and boost sales. With features like advanced targeting, remarketing, and conversion tracking, Google Ads helps enterprises make data-driven decisions and optimize their marketing strategies.

What is Grafana?

Grafana is an open-source analytics and visualization platform that enables enterprises to monitor and analyze their data from multiple sources. It offers a variety of customizable dashboards and visualization tools to help businesses track key performance indicators and spot trends. With its intuitive interface and rich ecosystem of plugins, Grafana helps enterprises gain insights into their data and make informed decisions.

Connecting Google Ads to Grafana

Here are some ways to connect Google Ads to Grafana:

  • Use a Google Ads Grafana connector or a data connector for Grafana to establish a connection between the two platforms.
  • Export Google Ads data as a CSV file and then import it into Grafana using an appropriate plugin.
  • Use a third-party integration tool or service to sync Google Ads data with Grafana, automating the data import and visualization process.
  • Develop a custom solution using APIs and scripting languages to extract data from Google Ads and load it into Grafana.
  • Alternatively, leverage Improvado, an advanced marketing analytics platform, to streamline the process of connecting Google Ads to Grafana, ensuring a seamless data pipeline from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Grafana with Improvado

Improvado is the optimal solution for connecting Google Ads to Grafana, as it offers a comprehensive and scalable platform designed specifically for large enterprises. It simplifies the process by automatically extracting metrics and dimensions from Google Ads using a pre-built connector, transforming and normalizing the data, and then loading it into Grafana. Improvado also centralizes marketing and sales data, allowing for seamless integration with other data sources and visualization platforms.

Improvado's platform is highly customizable, ensuring that it meets the unique needs of each enterprise. It can handle large volumes of data, enabling businesses to process and analyze extensive Google Ads data sets. Furthermore, Improvado provides exceptional customer support, assisting users in managing their data pipelines and optimizing their marketing analytics processes.

Summary of connection Google Ads to Grafana

In summary, connecting Google Ads to Grafana can be achieved using various methods, such as connectors, CSV exports, third-party tools, or custom solutions. However, Improvado offers the best solution for large enterprises, as it provides a complete data pipeline that streamlines the entire process. With Improvado, businesses can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your enterprise connect Google Ads and Grafana, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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