Connect Google Ads to Metabase Without SQL

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What is Google Ads?

Google Ads is a powerful online advertising platform that enables large enterprises to reach their target audience through search results, display ads, and YouTube videos. By leveraging the extensive reach of the Google network and its advanced targeting capabilities, enterprises can drive more qualified leads, increase brand awareness, and achieve a higher return on investment (ROI).

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that allows enterprises to visualize and analyze their data without requiring extensive technical expertise. With its user-friendly interface and powerful data exploration capabilities, Metabase enables marketing and analytics teams to gain insights, make data-driven decisions, and optimize their marketing strategies. Its scalability and customization options make it ideal for large enterprises with complex data requirements.

Connecting Google Ads to Metabase

Connecting Google Ads to Metabase can be achieved through the following steps:

  • Export your Google Ads data as a CSV or Excel file, which can then be imported into your preferred database management system (e.g., MySQL, PostgreSQL).
  • Create a connection between your database and Metabase by setting up the required database drivers and providing the necessary connection details.
  • Configure your Metabase instance to use the Google Ads data source by specifying the relevant tables and fields.
  • Create custom queries, visualizations, and dashboards in Metabase to analyze and explore your Google Ads data.
  • Ensure your data is up-to-date by scheduling regular data imports or setting up automated data syncs between Google Ads and your database.
  • Alternatively, consider using a data connector like Improvado to streamline the process of connecting Google Ads to Metabase, eliminating the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Metabase with Improvado

Improvado is the best solution to connect Google Ads to Metabase due to its robust and scalable data pipeline that covers data extraction, transformation, and normalization. By automating the entire process, Improvado eliminates the manual effort and potential errors associated with data imports and exports. It provides a comprehensive list of metrics and dimensions that can be automatically extracted from Google Ads, ensuring your Metabase dashboards and visualizations are always up-to-date and accurate.

Moreover, Improvado's ability to process large volumes of data makes it ideal for enterprise-level organizations. Its customization options allow you to tailor the data connector to your specific business needs, and the high-quality customer support ensures you have expert assistance whenever it's needed. By centralizing your marketing and sales data, Improvado empowers your analytics team to make better-informed decisions and maximize the ROI of your marketing initiatives.

Summary of connection Google Ads to Metabase

In summary, connecting Google Ads and Metabase can provide valuable insights and help optimize your marketing strategies. By using Improvado, you can ensure a seamless connection between these platforms and enjoy benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado centralizes your marketing and sales data, allowing for more efficient and accurate analysis. To learn more about how Improvado can help your enterprise, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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