How to Connect Google Ads to Metabase

Google Ads is a powerful online advertising platform that enables large enterprises to reach their target audience through search results, display ads, and YouTube videos. By leveraging the extensive reach of the Google network and its advanced targeting capabilities, enterprises can drive more qualified leads, increase brand awareness, and achieve a higher return on investment (ROI).

Metabase is an open-source business intelligence (BI) tool that allows enterprises to visualize and analyze their data without requiring extensive technical expertise. With its user-friendly interface and powerful data exploration capabilities, Metabase enables marketing and analytics teams to gain insights, make data-driven decisions, and optimize their marketing strategies. Its scalability and customization options make it ideal for large enterprises with complex data requirements.

Linking Google Ads with Metabase simplifies your data management by removing the need for manual handling. Follow these steps to achieve a seamless connection:

• Establish API credentials and grant necessary access rights
• Define rules for data mapping and transformation
• Automate regular syncing of your data
• Track data accuracy and analyze performance indicators
• Build tailored dashboards and detailed reports

By integrating these tools, you gain instant analytics, minimize repetitive tasks, and enjoy consolidated insights from multiple sources.

Improvado makes linking Google Ads to Metabase effortless by offering a no-code platform that takes care of every technical detail. Here’s what you get with Improvado:

• Ready-to-use connectors featuring intelligent data mapping
• Constant data updates and live performance tracking
• Integrated data cleansing, transformations, and validation
• Top-tier security measures and regulatory compliance
• Around-the-clock assistance and upkeep

With Improvado, there’s no need to hire developers or build custom scripts. You’ll cut integration schedules from weeks down to days, all while enjoying a steady, trustworthy flow of data.

Integrating Google Ads with Metabase unlocks powerful insights and streamlines workflows. Key advantages include:

• Boosting analytical efficiency by 200-300%
• Nearly eradicating data inconsistencies, achieving a 99% accuracy rate
• Cutting down manual report generation by three-quarters
• Accelerating insights delivery up to 5 times faster by combining datasets seamlessly

Organizations see tangible outcomes in as little as three months, thanks to the drastic reduction in data errors and query speeds improving between 1.5 to 5 times.