Connect Google Ads to Looker Studio Without SQL

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows large enterprises to create, manage and optimize targeted ad campaigns. By utilizing Google Ads, companies can reach a vast audience, increase brand visibility, drive website traffic, and boost sales. With advanced targeting options, businesses can ensure that their ads are displayed to the right people at the right time, maximizing the return on investment.

What is Looker Studio?

Looker Data Studio is a comprehensive data visualization and analysis tool designed for large enterprises. It enables organizations to explore, analyze, and visualize their data from multiple sources, providing valuable insights that drive informed decision-making. With Looker Data Studio, companies can create interactive dashboards, custom reports, and data-driven alerts. Looker's robust features facilitate better collaboration among teams, resulting in improved business performance and efficiency.

Connecting Google Ads to Looker Studio

Connecting Google Ads to Looker Data Studio can be accomplished through various methods, including:

  • Using a direct connection between Google Ads and Looker Data Studio, which may require some technical expertise to set up and maintain.
  • Exporting data from Google Ads and manually importing it into Looker Data Studio, which can be time-consuming and prone to errors.
  • Utilizing a third-party data connector, which can simplify the process but may have limitations in terms of data synchronization and customization.
  • Opting for an advanced marketing analytics platform like Improvado, which streamlines the process by offering a complete data pipeline – from data extraction and load to data transformation and visualization – and provides increased scalability, customization, and support.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Ads to Looker Studio with Improvado

Improvado is the ideal solution for connecting Google Ads to Looker Data Studio. With its advanced data integration capabilities, Improvado automates the entire process, saving time and ensuring accuracy. It eliminates the need for manual data exports and imports, enabling businesses to focus on analyzing and optimizing their marketing efforts. Additionally, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Google Ads, ensuring that all relevant data is available for analysis in Looker Data Studio.

Moreover, Improvado offers unparalleled scalability and customization, allowing businesses to process large volumes of data and tailor their data pipelines to their specific needs. With its exceptional customer support and commitment to data quality, Improvado is the most reliable and efficient way to connect Google Ads to Looker Data Studio.

Summary of connection Google Ads to Looker Studio

In summary, connecting Google Ads and Looker Data Studio is an essential step for large enterprises looking to gain valuable insights from their marketing data. Improvado offers a seamless and efficient solution, providing scalability, customization, and high-quality customer support. By choosing Improvado, businesses can centralize their marketing and sales data, process large volumes of data, and ultimately drive better decision-making. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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