How to Connect Google Ads to Looker Studio

Sync Google Ads data to Looker Studio automatically

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows large enterprises to create, manage and optimize targeted ad campaigns. By utilizing Google Ads, companies can reach a vast audience, increase brand visibility, drive website traffic, and boost sales. With advanced targeting options, businesses can ensure that their ads are displayed to the right people at the right time, maximizing the return on investment.

What is Looker Studio?

Looker Data Studio is a comprehensive data visualization and analysis tool designed for large enterprises. It enables organizations to explore, analyze, and visualize their data from multiple sources, providing valuable insights that drive informed decision-making. With Looker Data Studio, companies can create interactive dashboards, custom reports, and data-driven alerts. Looker's robust features facilitate better collaboration among teams, resulting in improved business performance and efficiency.

How to connect Google Ads to Looker Studio?

Linking Google Ads with Looker Studio simplifies your data management by removing the need for manual handling. Follow these steps to connect them seamlessly:

  • Establish API credentials and grant necessary data permissions
  • Define how data should be mapped and transformed
  • Arrange regular automatic data updates
  • Keep track of data accuracy and key performance indicators
  • Build tailored dashboards and detailed reports

By integrating these tools, you gain instant access to analytics, minimize manual tasks, and obtain a comprehensive view of your data across systems.

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How does Improvado connect Google Ads to Looker Studio?

Improvado takes the headache out of linking Google Ads to Looker Studio by offering a fully no-code approach that manages every technical detail behind the scenes. With our platform, you get:

  • Ready-to-use connectors that automatically align your data
  • Continuous, real-time syncing and performance tracking
  • Built-in tools for data cleansing, transformation, and validation
  • Robust security measures and compliance protocols at enterprise scale
  • Around-the-clock support and upkeep

By choosing Improvado, you won’t need custom coding. Integration that once took weeks can be up and running in days, and you’ll enjoy a seamless, dependable stream of data.

What are the benefits of connecting Google Ads and Looker Studio?

Integrating Google Ads with Looker Studio opens the door to valuable analytics and enhances workflow efficiency. Key benefits include:

  • Cutting manual report creation by three-quarters
  • Accelerating insight generation by five times through consolidated data
  • Slashing data prep time by 90%

Businesses typically experience returns on investment within two to three months, thanks to a 90% drop in IT support requests and a two to threefold boost in analytic output.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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