Connect Snapchat to Looker Studio with Zero API Maintenance

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What is Snapchat?

Snapchat is a popular social media platform that allows users to send and receive multimedia messages known as "snaps." Enterprise companies benefit from using Snapchat as a powerful marketing tool to reach and engage with their target audience, especially millennials and Generation Z. Through its unique ad formats and targeting capabilities, Snapchat can help enterprises drive brand awareness, increase engagement, and generate leads.

What is Looker Studio?

Looker Data Studio is a modern data platform that empowers enterprises to unlock the full potential of their data. By leveraging Looker's advanced data modeling and visualization capabilities, enterprise companies can turn raw data into actionable insights, enabling them to make data-driven decisions and drive business growth. With Looker Data Studio's powerful features, organizations can build custom, interactive dashboards, collaborate on data analysis, and seamlessly integrate with various data sources and BI tools.

Connecting Snapchat to Looker Studio

Connecting Snapchat to Looker Data Studio can be accomplished through the following steps:

  • Export Snapchat data: First, download your Snapchat data in a format that can be imported into Looker Data Studio, such as a CSV file.
  • Prepare the data for import: Cleanse, format, and structure the Snapchat data so that it can be easily imported and analyzed in Looker Data Studio.
  • Import the data into Looker Data Studio: Using Looker's data import functionality, upload the prepared Snapchat data into the platform.
  • Build a data model: Create a data model in Looker Data Studio that represents the structure of your Snapchat data, including tables, columns, and relationships between tables.
  • Create visualizations and dashboards: Use Looker Data Studio's powerful visualization tools to create interactive charts, graphs, and dashboards that showcase your Snapchat data and uncover insights.
  • Share and collaborate: Share your Snapchat Looker Data Studio dashboard with team members and stakeholders, enabling them to explore the data and collaborate on analysis.
  • Consider using Improvado: Instead of manually connecting and managing your Snapchat data in Looker Data Studio, use Improvado to automate the entire process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Snapchat to Looker Studio with Improvado

Improvado is the best solution to connect Snapchat to Looker Data Studio due to its advanced marketing analytics capabilities. By using Improvado, you can seamlessly extract data from Snapchat and load it into Looker Data Studio without the need for manual effort and complex data transformation processes. Improvado's platform covers a complete data pipeline, from data extraction and transformation to data visualization. Additionally, Improvado provides a comprehensive data dictionary of metrics and dimensions that can be automatically extracted from Snapchat, ensuring that you have access to all the data you need for in-depth analysis.

Organizations that choose Improvado to connect Snapchat to Looker Data Studio benefit from its scalability, customization options, high-quality customer support, and ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain a holistic view of your business performance and drive data-driven decision-making.

Summary of connection Snapchat to Looker Studio

In summary, connecting Snapchat and Looker Data Studio is a valuable process that allows enterprise companies to effectively analyze and visualize their Snapchat marketing data. By using Improvado, organizations can unlock the full potential of their data and gain access to advanced analytics capabilities, including scalability, customization, high-quality customer support, and the ability to process large amounts of data. To learn more about how Improvado can help your organization connect Snapchat to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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