Connect Snapchat to Sisense for Unbiased Marketing Insights

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What is Snapchat?

Snapchat is a popular multimedia messaging app that enables users to send and receive photos, videos, and messages that disappear after a short time. Enterprise companies benefit from using Snapchat as a powerful marketing tool to reach their target audience, engage customers, and drive brand awareness. Businesses can leverage the platform's diverse advertising options, such as sponsored lenses, filters, and ads in the Discover section, to create immersive and interactive experiences for users.

What is Sisense?

Sisense is a leading business intelligence (BI) and data analytics platform that enables organizations to analyze and visualize large amounts of data from multiple sources. With Sisense, enterprise companies can create customized dashboards and reports, providing actionable insights to inform data-driven decision-making. The platform's user-friendly interface and powerful data processing capabilities make it an ideal solution for businesses in various industries seeking to gain a competitive edge through data-driven strategies.

Connecting Snapchat to Sisense

Connecting Snapchat to Sisense can be done in several ways:

  • Using an API connection: Manually set up the connection between Snapchat and Sisense by using Snapchat's API and Sisense's REST API. This requires programming knowledge and can be time-consuming.
  • Custom-built connector: Develop a custom-built connector to link Snapchat and Sisense, but this may require significant development resources and maintenance.
  • Third-party integration tools: Utilize a third-party data integration tool to connect Snapchat to Sisense. While these tools can simplify the process, they may not offer the same level of customization and scalability as other solutions.
  • Using Improvado: Choose Improvado, a comprehensive marketing analytics platform, to connect Snapchat to Sisense. The platform not only simplifies data extraction and load processes through its advanced data extraction capabilities, but also offers a seamless, customized, and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Snapchat to Sisense with Improvado

Improvado is the ideal choice for connecting Snapchat to Sisense for several reasons:

  • Efficiency: Improvado automates the data extraction process, saving time and resources by eliminating the need for manual data retrieval and manipulation.
  • Customization: The platform allows for a high level of customization, enabling users to select specific metrics and dimensions relevant to their business needs.
  • Scalability: Improvado is built to handle large volumes of data, making it suitable for enterprise-level companies.
  • Support: The platform offers exceptional customer support, ensuring a smooth and efficient integration process.
  • Data centralization: With Improvado, businesses can centralize their marketing and sales data, streamlining the data analysis and visualization process.

Summary of connection Snapchat to Sisense

In summary, connecting Snapchat and Sisense is an essential step for businesses seeking to gain actionable insights from their marketing data. Improvado offers a seamless, customized, and scalable solution to connect these platforms, providing benefits such as data centralization, automation, and high-quality customer support. By choosing Improvado, businesses can effectively analyze and visualize their Snapchat data in Sisense, driving data-driven decision-making and improving marketing performance. To learn more about how Improvado can help you connect Snapchat to Sisense, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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