Connect Snapchat to Looker for Unbiased Marketing Insights

Snapchat is a popular social media platform that allows users to send and receive multimedia messages, called "snaps" that disappear after a short period. For large enterprises, Snapchat offers various advertising opportunities such as sponsored lenses, filters, and ads in the Discover section. These marketing campaigns can help businesses engage with a younger audience, increase brand awareness, and drive sales. Snapchat's targeting options and robust analytics make it an appealing choice for enterprise companies looking to expand their marketing efforts.

Looker is a powerful business intelligence (BI) and data visualization platform that helps large enterprises analyze and visualize their data to make informed decisions. With Looker, companies can create custom dashboards, reports, and visualizations to monitor key performance indicators (KPIs) and track their progress towards business goals. Looker's intuitive interface and flexible data modeling capabilities make it easy for users to explore and understand their data, even without a background in data analysis. By leveraging Looker, businesses can gain valuable insights, optimize their operations, and drive growth.

Connecting Snapchat to Looker involves the following steps:

• Sign in to your Snapchat Ads account and request API access by following the platform's guidelines.
• Once your API access is granted, you will need to generate an API access token, which will be used to authenticate your data requests.
• Use a data connector for Looker Snapchat to extract data from your Snapchat Ads account. This process typically involves writing custom code or using a third-party integration tool.
• Transform the extracted data into a format compatible with Looker, such as JSON or CSV. This step may require additional coding or the use of data transformation tools.
• Load the transformed data into a Looker-supported database, such as BigQuery or Redshift, using data extraction or load tools.
• Create a connection in Looker to your database, and configure it with your database credentials and connection settings.
• Build a data model in Looker using LookML, Looker's custom data modeling language. This model will define the relationships between your Snapchat data tables and specify how the data should be displayed in Looker.
• Create custom dashboards, reports, and visualizations in Looker to analyze and visualize your Snapchat data.
• Alternatively, you can use Improvado to streamline the entire process of connecting Snapchat to Looker, eliminating the need for custom code or complex data transformations.

Improvado is the best solution for connecting Snapchat to Looker because it simplifies the entire data pipeline process. With Improvado, you can easily extract data from Snapchat without writing any custom code or setting up API integrations. The platform automatically transforms the data into a format compatible with Looker, ensuring that you can start analyzing your data right away. Additionally, Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Snapchat, making it easy to create custom dashboards and reports in Looker.

Furthermore, Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. This makes it an ideal solution for large enterprises looking to centralize their marketing and sales data. By using Improvado to connect Snapchat to Looker, businesses can save valuable time and resources while gaining actionable insights from their marketing campaigns.

In conclusion, connecting Snapchat to Looker is a crucial step for large enterprises looking to analyze and visualize their marketing data. With Improvado, businesses can simplify this process by eliminating the need for custom code or complex data transformations. Improvado's scalability, customization, high-quality customer support, ability to process large volumes of data, and ability to centralize marketing and sales data make it the ideal solution for connecting Snapchat and Looker. To learn more about how Improvado can help your business, book a call with one of our experts today.