Connect Snapchat to Tableau for Real-Time Data Flow

Empower your marketing analytics with automated data connections using Improvado.

Book a call

What is Snapchat?

Snapchat is a popular social media platform that enables users to share short-lived multimedia messages, known as snaps. With over 280 million daily active users, Snapchat offers a unique opportunity for enterprise companies to engage with their target audience through advertising campaigns, influencer partnerships, and branded filters. The platform's granular audience targeting capabilities allow businesses to reach specific demographics and measure the success of their marketing efforts.

What is Tableau?

Tableau is a powerful data visualization tool that helps businesses analyze, understand, and share their data. Widely used by enterprise companies, Tableau enables users to create interactive and shareable dashboards, reports, and visualizations that can simplify complex data sets and uncover valuable insights. By connecting marketing and sales data from various sources, Tableau empowers decision-makers to make informed, data-driven decisions, optimizing marketing strategies and driving business growth.

Connecting Snapchat to Tableau

There are several ways to connect Snapchat data to Tableau, including:

  • Exporting data from Snapchat's Ads Manager as a CSV file, which can then be imported into Tableau for analysis.
  • Using third-party data connectors or APIs to establish a connection between Snapchat and Tableau, enabling a more automated data transfer process.
  • Developing custom scripts or tools to extract, transform, and load Snapchat data into Tableau.
  • Opting for a dedicated marketing analytics platform like Improvado to simplify the entire data pipeline, handling data extraction, transformation, and normalization, ultimately connecting Snapchat to Tableau seamlessly.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Snapchat to Tableau with Improvado

Improvado is the ideal solution for connecting Snapchat to Tableau, offering numerous benefits over other methods. By automating the process, Improvado eliminates the need for manual data exports and imports, reducing errors and saving time. The platform provides a comprehensive list of metrics and dimensions that can be automatically extracted from Snapchat, ensuring that all relevant data is available for analysis in Tableau.

Additionally, Improvado can handle large volumes of data, making it a perfect choice for enterprise companies with extensive marketing campaigns. The platform's customization capabilities allow businesses to create tailored data visualizations that suit their specific needs. Furthermore, Improvado prides itself on offering high-quality customer support, assisting clients with any challenges they may encounter during the data connection process.

Summary of connection Snapchat to Tableau

In summary, connecting Snapchat to Tableau is a crucial step for businesses looking to analyze their marketing data and make data-driven decisions. While there are several methods to connect these platforms, choosing a solution like Improvado brings additional benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, Improvado facilitates a more streamlined data analysis process, empowering businesses to optimize their strategies for success. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with
Snapchat Organic

Do more with

Take your marketing reporting to new heights