Connect Pinterest to Tableau Without SQL

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What is Pinterest?

Pinterest is a visual social media platform where users can discover and share images, videos, and ideas by "pinning" them to virtual boards. Enterprise companies benefit from using Pinterest for marketing purposes, as it drives consumer engagement, brand awareness, and website traffic. With over 450 million monthly active users, Pinterest offers businesses a unique opportunity to reach a broad audience and showcase their products or services visually.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that helps companies gain insights from their data. With its user-friendly interface, it enables enterprise businesses to analyze complex data sets, identify trends, and make data-driven decisions. Tableau promotes collaboration and sharing of data visualizations across teams, which helps organizations work more efficiently and effectively. By using Tableau, companies can quickly and easily turn their data into actionable insights.

Connecting Pinterest to Tableau

There are several ways to connect Pinterest to Tableau:

  • Export Pinterest data as a CSV or Excel file and manually import it into Tableau.
  • Use a third-party data connector or integration tool to sync Pinterest data with Tableau.
  • Utilize Pinterest's APIs to extract data and use Tableau's Web Data Connector to connect to the API.
  • Use a cloud-based data pipeline, like Improvado, to automate the data extraction and load process from Pinterest to Tableau.

While these methods can connect Pinterest data to Tableau, they have their drawbacks. Manual imports can be time-consuming and error-prone, while third-party connectors may have limited functionality and require continual maintenance. APIs can be complex and challenging to work with, especially for users without a technical background.

Instead, using a robust data pipeline like Improvado can simplify the process and offer significant benefits. Improvado automates the data extraction and load process, allowing users to focus on analyzing and visualizing their Pinterest data in Tableau without worrying about the technical aspects of connecting the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Pinterest to Tableau with Improvado

Improvado is the best solution for connecting Pinterest to Tableau because it provides a seamless, automated data pipeline that saves time and reduces the risk of errors. With Improvado, users can access a comprehensive list of metrics and dimensions from Pinterest, which can be customized to suit specific business needs.

Furthermore, Improvado supports the integration of multiple data sources, allowing users to centralize all their marketing and sales data in one place. This enables a holistic view of marketing performance across all channels and platforms, including Pinterest and Tableau.

Improvado's scalable solution is designed to handle large volumes of data, making it suitable for enterprise companies. Additionally, their dedicated customer support team ensures a smooth onboarding experience and ongoing assistance when needed.

Summary of connection Pinterest to Tableau

In summary, connecting Pinterest and Tableau with Improvado offers a seamless and efficient way to analyze and visualize marketing data. The Improvado solution provides scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, companies can gain valuable insights and make data-driven decisions to improve their overall marketing performance. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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